Lucheng Garment Enterprises Gradually Turn To The Domestic Market With Brand Building As The Core.

Yesterday, the garment industry association of Lucheng District of Wenzhou held the five two general meeting, which will transform the brand into Lucheng this year. Clothing enterprise Core work. At the meeting, Lin Gaoping, chairman of Wenzhou's flam Clothing Co., Ltd., was elected president of the association.

Last year, clothing enterprises in Lucheng District faced difficulties in rising costs and difficulty in recruiting workers. Some foreign trade enterprises were affected by the European debt crisis, and orders were significantly reduced. Lin Gaoping revealed that after knowing the difficulties of foreign trade clothing enterprises, Lucheng garment industry association actively guided relevant enterprises to participate in the exhibition and obtained orders from emerging markets such as Africa and South America.

This year, Lucheng garment industry association began to guide clothing enterprises to create brands, and carry out transformation and upgrading. Among them, foreign trade enterprises are gradually turning to the domestic market on the basis of further expansion of emerging markets, and urge domestic garment enterprises to create brand names. It is revealed that the association signed a cooperation agreement with China's tail cargo network to solve the inventory problem for garment enterprises, and communicated with the quality supervision departments for many times to understand the related matters of famous brand products and famous trademark declarations. "This year, we plan to introduce Pepe Bea Bea and other famous brands with a certain regional reputation to make it a national famous brand."

There are hundreds of garment enterprises in Lucheng District, including Lucheng district. Costume Association There are nearly 190 member enterprises, and foreign trade clothing enterprises account for about 1/3. Last year, the total output value of garment enterprises in Lucheng district was 2 billion 600 million yuan, up 19% over the same period last year.