A Review Of The 100Th Shanghai Footwear Industry Exhibition

For 3 days. The 100th Shanghai Footwear Exhibition The exhibition of the "famous brand shops" (hereinafter referred to as "Shanghai shoes leather exhibition") was successfully closed at Shanghai Everbright Convention and Exhibition Center. During the exhibition, the organizers organized a number of high-value forum exchange activities to make the exhibition a brand event while offering a feast of thought to the brand and professional audience.

　　 Footwear industry in Central Europe Leather CEO Summit

Converging the footwear giants of China and Europe to talk about the development of the world footwear industry. On the afternoon of 26 th, the "China Europe footwear leather goods CEO summit" was held in the multi-functional area of the two floor of Everbright. The organizers of the exhibition invited the European Footwear Association, the Chinese department store business association, the well-known footwear companies, the e-commerce platform and the international brand agency companies. The exhibitors jointly discussed the development of the footwear industry in Central Europe, explored the way of brand development, and strengthened the exchange and cooperation between China and Europe footwear industry.

Wang Wei, the founder of Italian famous brand, thinks that the main push to make Italy is easier for consumers to recognize, but the new brand is not easy to enter the market that is almost monopolized in China.

Mr. Ian Brinkmann, President of the China region, shared how to make it a hundred years without fail. First, we can combine the latest fashion trends with the comfortable feeling of the brand and stick to it for a long time. Two, put the consumers first, not the agents and dealers. As a family business, the leader of the product has been through the five generation and is very patient in making the brand.

　 Shoes, leather goods, electricity supplier, tea party

"Make concerted efforts to make the future, win the common cause and win the electricity supplier". At 5:30 on the afternoon of 26, a large number of electricity suppliers, shoe companies, department stores and shoe makers gathered together to work with the general manager of the international e-commerce consulting center of Feng Yangsong. The atmosphere of the tea party was lively, and Mr. Feng and the participants had a wonderful interaction. Through data analysis, case sharing, challenge and secret puzzles, the answers were made for everyone to do business counseling.

　　 "2012 Nuggets Internet" e-commerce Summit Forum

In line with the trend of e-commerce development, the 100th Shanghai shoe leather exhibition held the "2012 Nuggets Internet e-commerce Summit Forum" on the morning of 27. Feng Yangsong, general manager of CEO Li Shubin and Yi Guan International Electronic Commerce Consulting Center, respectively made a wonderful speech on how to sell brand prices online and how to deal with the trend and challenges of e-commerce in the shoe packaging industry.

Li Shubin and the audience asked the three questions: Why are shoes sold on the Internet, what kind of websites the users need, and online sales have always been low? "He said:" the electricity supplier is an industry that needs ten years. The competition is not explosive, but endurance.

Feng Yangsong analyzed the current situation of the development of the shoe package business, disclosed the relevant data, and analyzed the focus of the enterprise according to the future trend. He suggested that "the competition of the electronic business platform is the main battlefield, and the brand dealers should be arms dealers and make war money!"

　　 China retail chain shoe city council and shoe City Summit Forum

On the afternoon of 27 1:30-4:30, "ask chain management" - the China retail chain shoe city council and shoe City Summit Forum was held. Fan Yujie, editor in chief of "shoe world", said that the chain shoes city should be bigger and stronger, and the industry needs to gather all kinds of available resources. Subsequently, Buffett, general manager of the Asia Pacific retail service in China, Wu Ziheng, the chairman of the industry group of Jin Bai Chai, and Gao Zhenyu, the regional general manager of Gome, respectively, enthusiastically shared the transformation and upgrading of the retail industry, how to achieve chain expansion in the shoe city, and the lack of competitiveness in execution.

Wu Ziheng focused on the footwear industry and explained the development trend of Chinese retail industry in detail. Taking the "hot wind phenomenon" as an example, it gave a wonderful summary: 1, light assets operation has the same effect with "fast fashion" brand; 2, do not advertise, attract consumers with excellent store image and service; 3, adapt to the current consumption environment in terms of pricing and goods.

In the current situation of shoe city separation and development in the bottleneck stage, Mr. Li Xiuye takes the development of Jin Bai Chau as an example to share the experience of chain expansion. He mentioned that the essence of chain is large cost procurement and low price sales, so chain expansion should be standardized highly unified, that is, from products, management, services, culture and other aspects to create low-cost, low price, high quality terminal stores.

From the perspective of enterprises and leaders, Gao Zhenyu provides a way to enhance executive power, and emphasizes the establishment of a team with strong executive power in terms of corporate culture, leadership and influence, employee rewards and performance mechanism. Because executive power is the fundamental way to enhance competitiveness.

　　 Keynote speech on commodity planning and fashion Seminar

Guest: famous Chinese designer, design director Xie Lianguang of London DHD design company (Xie Lianguang)

Ytrends design and fashion trend forecast Nicole Van Ant, President of consulting company

Mr. David has shared the fashion trend of 2012-2013 China and Europe footwear market in real cases. He said, "design should be carried out around the habits of human beings, and the grasp of fashion trends is in life." He suggested that domestic shoe designers and developers should focus not only on the trend of the international trend, but also on the habits of consumers around them. In addition, it also shared "how to improve brand competitiveness with original series products".

Ms. Nicole Van Ant shared that how to build a brand must first understand what the brand is, and the brand is the product, service and the sense of giving the consumer to the enterprise. This is not only from the functionality of the product, but also from the user experience and trust. High trust is equal to high brand value, all of which come from the designer's positioning, concept and personality shaping.

In second, Visual merchandising "How can Shoes Companies display their brands online and offline?" Ms. Nicole Van Ant said that there are three main themes in the current trend: luxury, color and environmental protection. In the display and decoration of physical shops, tables, chairs, sofas, wallpapers, floors, mirrors and other tools can be used to express luxury, color conflicts, environmental awareness and so on to form brand personality. On line display, we should have a clear product description and fine and concise product description, seize users and establish a high degree of trust for consumers.