Focus On The Future Development Trend Of High-End Exhibition And Forecast Analysis

Throughout the world Exhibition Industry, in the current global economic integration and diversification environment, the development trend of the exhibition is stratified and multi-level development. Globally, the most competitive international trade fairs are internationally oriented. In the future, China's high-end exhibitions should also develop towards such a goal. The most urgent task is to upgrade the internationalization and specialization level of the exhibition, with the help of information innovation and exhibition means, to make the exhibition contents and services well and truly, and to form a number of internationally famous brand exhibitions.

1. to expand the visibility and influence of international high-end exhibitions, we must take the international road. In short, to achieve "please come in and go out", we can cut in from three points.

1. internationalization of exhibition enterprises. It is necessary to introduce famous foreign exhibition enterprises to introduce advanced management techniques and experience, and also to encourage Chinese exhibition enterprises to innovate independently and actively enter the exhibition market of other developed countries and developing countries. 2., the operation of exhibition capital is internationalized. That is to set up Sino foreign joint venture and cooperative exhibition enterprises with world famous exhibition organizations or companies. At the same time, it can also introduce foreign capital, build a joint venture (such as Shanghai New International Expo Center), and 3. international exhibition activities. On the one hand, we need to organize more overseas enterprises and multinational enterprises to participate in the exhibition; on the other hand, we need to win international certification for exhibition projects; at the same time, we need to train a large number of professional knowledge, strong foreign language communication skills, based on the local world, have certain international resources and be able to lead the international market. Trend Exhibition talents.

2. exhibition informatization

Information transmission and communication are the main driving force for the existence and development of high-end exhibitions. The future high-end exhibitions will put forward higher requirements for the value and collection of information. Only better value-added information can meet the needs of future development. The so-called "information increment" means the use of exhibition platform to maximize the social and economic value of effective information. Taking group exhibitors as an example, they should not only undertake the collection, arrangement and supply of information in the early stage, but also be responsible for information management and follow-up investigation and summary of the mid term exhibitions. To sum up, it is necessary to establish and improve the operation system of related exhibitions to ensure smooth circulation of information.

3. group exhibitions. market turn

Highly market-oriented operation is the foundation for the sustainable development of high-end exhibitions in the future. The mode of operation should be gradually transformed from "government arranged" to "government sponsored, Association Co sponsored, enterprise undertaking" and then transferred to fully run by enterprises. The mice and other departments should be jointly guided to take the lead of large-scale exhibition enterprises as the leading group, with small Convention and exhibition enterprises as the auxiliary, and carry out specialized division work cooperation, and the fully market-oriented operation system of all kinds of mice specialized enterprises, hotels, hotels and tourist services. That is to let government departments at all levels reduce and eventually withdraw from the exhibition. Through the implementation of various measures, Chinese exhibition enterprises will participate in international competition with advanced market mechanisms, marketing methods and quality services.

4., three dimensional marketing network.

With the rapid development of the network economy, the online exhibition and e-commerce will have a great impact on the entity exhibition. However, the uniqueness of the entity exhibition also determines its irreplaceable nature. In fact, if the entity exhibition is to be bigger and stronger, it is necessary to innovate the service means on the basis of the entity as the main basis, combine with the network technology, integrate functions and complement each other, utilize e-commerce and online exhibition to expand the effect and effect of the entity exhibition, combine online and offline, provide diversified and three-dimensional services for the exhibitors, and create greater value. At the same time, the information construction of the exhibition itself is imperative. Exhibition enterprises should use information technology to strengthen internal and external management, such as the introduction of professional exhibition management software, widely used in the whole management of exhibition projects, make full use of network technology to strengthen the network marketing of exhibition, and expand the influence of exhibition.

5. scientific and technological development of exhibition mode

High end exhibitions should use the latest digital media and carriers to enhance the display effect and reflect the high end of the exhibition. Generally, high technology and high technology products that require a series of supporting services all need virtual images, actual demonstration operation and technical performance experience. Therefore, high-end exhibitions must pay attention to the application of multi technology such as photoacoustic and electric technology. We should draw lessons from the success of World Expo Saudi Pavilion in Shanghai: emphasizing the diversity, experience and entertainment of practical information display. In the exhibition, we should introduce "super factors and surprise factors": through a strong visual impression, the tourists will achieve dazzling purposes, and then arouse the audience's overall visual reaction, and visual stimulation will further lead to participants' deep participation, high concentration of attention, low self-consciousness and self transcending "flow" experience.