Japan'S Muji Looks Good On Chongqing Market And Accelerates Its Pace Of Expansion

Last Friday, the Muji Golden Eagle wealth centre opened.

The third shop after entering Chongqing.

It is understood that Muji's expectations for the Chongqing market are not the same. Chongqing and Chengdu are the two most valued cities after they enter the southwest market. It is expected that 2-3 new stores will be opened in Chongqing and 1-2 new stores in Chengdu.

In today's fashion circles with exaggerated design, bold colors and individuality, it is hard to imagine a clothing and home life shop that has basically used black, white, grey, rice and other low-key neutral colors, no fashion design elements, and even brand names that do not even have brand names, which can lead to a consumption boom in Chongqing. It is Muji from Japan (MUJI).

Last Friday, the Muji Golden Eagle wealth centre opened. This is also the third store after Muji has entered Chongqing. On the day of its opening, it was also supported by a large number of fans.

Fans of vermicelli

MUJI Monument for Liberation, Golden Eagle wealth center, opened on the same day. The reporter arrived at the shop at 10:30 a.m., and found that the scene was full of popularity.

A girl who was on the phone with her friend urged her to hurry up to sweep the goods, which attracted the attention of the reporters. She proudly declared to her friend on the phone that "I am the first one to enter the shop."

During the interview, the little girl told reporters that her name was Chen Ni, a student from Chongqing University. She liked the brand of Muji well. When she visited the country before, she would ask the local online store where she had her family's shop.

Since Muji has come to Chongqing, she always invites her friends to join the group when they open their doors.

Humanized details conquer consumers

At the same time, reporters found a special phenomenon at the scene.

Every brand has its main customer base, but Muji is an exception, whether it is student, fashion white-collar or housewife, who may become a loyal fan of its family.

MUJI has a very wide range of business, from clothing, daily necessities, stationery, home to small household appliances, large furniture, as long as you need in life, basically can be found here, so the family and young people together to purchase a lot of customers.

According to Linda, who works in Monument for Liberation, Muji is the best place to attract her.

For example, it is often necessary to purchase stationery at work, and the ball pen or signature pen purchased outside will soon be renewed. Only those printed on Muji will be used most frequently.

Huang, who works with Linda, thinks that the most attractive thing about Muji is its exquisite details. For example, there are small holes in the handle outside the umbrella, and you can hang your own decorations. It's not easy to mix umbrellas with your colleagues on rainy days. The original color bags can be DIY, and the shops also provide DIY seals for you free of charge. The pattern of the cups can be changed at any time, just print the new pattern on the official website.

Watch the Chongqing market and accelerate the pace of expansion

Because of the popularity of so many people in Chongqing, Muji will accelerate the pace of expansion and quickly open third new stores.

It is understood that Muji's expectations for the Chongqing market are not the same. Chongqing and Chengdu are the two most valued cities after they enter the southwest market. It is expected that 2-3 new stores will be opened in Chongqing and 1-2 new stores in Chengdu.