The "Shenzhen Legion" Is Moving Towards The Whole Country, And The Mainland Has Opened A Wide Range Of Stores.

Data from the Shenzhen Chain Operations Association showed that last year, Shenzhen chain enterprises were going to flower in the country at a rate of about 16 per day. Among the top ten "Shenzhen brand" supermarket chains, 8 of the sales came from outside Shenzhen, while 93% of the 12585 famous stores in the 17 most famous brand stores were located in the field.

Under the background of China's economic transformation and upgrading, with the help of expanding domestic demand and upgrading consumption, Shenzhen business is making a monopoly on jewelry from the traditional dominant item "large chain store". clothing Leather goods brand stores, mobile phone chain operations, and even beauty, fitness and other new formats are spreading rapidly.

　 "Shenzhen Legion" strides towards the whole country

"Last year, chain stores in Shenzhen increased more than 6000 stores nationwide, with an average of 16 shops opening every day in Shenzhen." This is the latest data from the Shenzhen retail business association.

In fact, the total sales volume of chain business in our city accounted for half of the total retail sales of social consumer goods last year, and it has been the first place in large and medium-sized cities throughout the country for many years. This is just the tip of the iceberg of the "Shenzhen chain army". According to incomplete statistics, there are nearly 1500 enterprises operating chain stores in Shenzhen, of which more than 800 enterprises have reached a certain scale, and Shenzhen stores have gone through all provinces except Taiwan, with more than 4 stores.

While the layout is expanding, the size of Shenzhen chain enterprises is bigger and bigger. At present, 7 of Shenzhen's retail enterprises have entered the top 100 chain stores in China; 7 enterprises have entered the 10 strong list of Guangdong province and monopolized the top 6. Only the top 30 chain enterprises nationwide sales total nearly 250 billion yuan.

Among them, the retail giant Huarun Wanjia opened more than 900 stores last year. Maoming department store has successfully developed its "retail business + real estate" development model from Shenzhen, Chengdu, Chongqing and other southern regions to Taiyuan, Baotou and other northern regions. Not long ago, the new Austrian rainbow, located in Beijing Olympic Park, was opened in Beijing, known as the "retail heights", and added commercial landmark from Shenzhen.

Accelerate the rise of new formats

Why are Shenzhen chain enterprises expanding so fast in recent years? What magic weapon do they rely on?

Reporters from the Shenzhen economic and Trade Commission and Shenzhen chain operation association jointly issued yesterday "2011 Shenzhen chain store 50 strong enterprises" to see that these Shenzhen chain enterprises strongest list, far beyond the people's understanding of traditional business, in addition to supermarkets, department stores, but also in recent years, the rapid rise of jewelry, shoes, bags, clothing, medicine, watches, digital phones brand monopoly, professional stores, and even wedding, beauty fitness chain stores. Association Professional told reporters: the output of new formats, innovative management mode, the output of professional management personnel, this is the real meaning of Shenzhen business to the whole country.

As Shenzhen's home furnishing materials, home appliances, digital phones, drugstores, beauty, fitness and other specialized shops have been quickening the layout in China, Shenzhen's well-known brands such as 100 years, golden seahorse, Shun Dian, Heng Bo, Yi Tian, Hai Wang Xing Chen, good family, Zhonghang fitness club, Zhonglian, unanimous, Wan Ze, leader, and Xue Ji Mei Su are becoming an indispensable part of Chinese life. At present, such professional stores in Shenzhen have nearly 5000 stores in the country.

Some chain enterprises also consciously planted "experimental fields" in Shenzhen, and worked out new formats, summed up new business models, and quickly pushed them to the whole country. For example, Hua Runwan family's OLE, BLT, VanGO, ode to joy, fresh supermarket and other formats have successfully landed in other cities in Shenzhen after the successful trial of water in the city. The high-end brand of Tianhong, "Jun Shang department store" has been operating for half a year, with a profit of 12 million 699 thousand and 200 yuan, exceeding the expected growth rate. The Tianhong plan will be copied in Xiamen, Nanchang and other places, while the department store not only opened a 24 hour convenience store, but also created a new brand of Smart exquisite living hall.

Community shopping centers, high-end department stores, boutique supermarkets, fresh supermarkets... The innovation of business management mode marked by new format is a real magic weapon for Shenzhen commercial enterprises to move towards the whole country.

"Made in Shenzhen" is full of development.

One of the outstanding features of Shenzhen's top 50 chain stores in 2011 was brand monopolization and professional shops, which accounted for 27. Among them, jewelry, clothing and leather goods are the main force of Shenzhen brand stores. Obviously, this business pattern coincides with the industrial structure of Shenzhen, indicating that Shenzhen's superior industry is the strong backing of Shenzhen chain enterprises.

It is understood that in many of the chain stores in Shenzhen, there are 30% to 40% of the goods from the "Shenzhen manufacturing", and many brand chain stores, such as long Hao, good family, beautiful world, and so on, sell most of the goods from Shenzhen. The annual "Shenzhen made" in Shenzhen through the distribution channels of Shenzhen is over 10 billion yuan.

According to the analysis, Shenzhen is the production base of many international high-end brands. Some of Shenzhen's processing and manufacturing enterprises have accumulated abundant funds and strong design capabilities in the years of cooperation with international brands, and have mastered the world-class technology level. In recent years, these enterprises have begun to actively build their own brands, upgrading from "made in Shenzhen" to "created in Shenzhen", and many new and distinctive brands have sprung up every year.