How To Conduct Network Marketing In Clothing Stores

The essence of network marketing is a kind of operation of commercial information. Business information is the three element that can be decomposed into commodity information, transaction information and feeling information. Any kind of business exchange actually contains these three kinds of information, and Internet based. Couture The marketing method is to design different information operation strategies according to the different stages of enterprise operation, and to achieve marketing design and operation mainly through network methods.

The cycle of information exchange between customers and enterprises is based on different stages of circulation of different information elements, and the three elements of commodity information, transaction information, and sensory information are customized.

The first cycle: the circulation of commodity information, that is, the exchange of commodity information between enterprises and customers. In this cycle, the key is to require customers to achieve mass. The traditional way is to use media advertisements, storefronts or distributors to distribute goods, etc.

Second cycle: customized exchange of commodity information. The enterprise sends customized information to the customer, and the customer accepts the customized product information and then deals with the enterprise. In the second cycle, the processing is mainly based on the information obtained from the first cycle that is willing to exchange information or transactions with the enterprise, but such customer information also needs to achieve a certain amount before it is necessary to customize the commodity information.

Third cycle: transaction information Customized exchange. That is to say, make the old customers buy many times. Like the previous loop, it is necessary to carry out this cycle when the customer group 3 reaches a certain scale.

The fourth cycle: the customization of sensory information, or the customization of service information, so that the old customers who purchase continuously get different service feelings.

In the above cycles, the proportion of customers who deal with enterprises is increasing gradually after customized processing.

There are several key points in the operation of the model: the premise of customization is to reach a certain size of the customer base, otherwise it will not only have no marketing significance, but also will increase the operation cost, and when it comes to what degree, it is the first key point to start customization.

The innovation of marketing methods must be combined with the ability to use information processing tools. When the data reach mass, your enterprise has the ability to customize processing, which are second key points.

Customer centered culture is indispensable, otherwise everything can not last long.

Time is the key element to realize this model, and the method of exchanging money for time is proved wrong. For a brand shoe manufacturer with proprietary sales channels, by choosing products that are over season, network marketing Not only will it help reduce inventory costs, it can also divert part of the products through the Internet platform, so as to realize quick return of funds and ensure the normal and good operation of enterprises. For regional partners of channel partners,