Pillar Enterprises Continue To "Run Away", What Remains In Quanzhou?

At the beginning of this year, Shishi garments Development Co., Ltd. moved to Xiaoshan office building. Shishi, which is heard by casual wear, is facing the dilemma of pillar enterprises' "run away". There are more than a dozen large and medium-sized cities in China, nearly 3000 double star chains, and the scope is still expanding. Shishi and Jinjiang are not only the main clothing production bases in Quanzhou, but also the famous leisure clothing cities throughout the country. In early 2008, Shishi Garment Development Co., Ltd. purchased an office building in Xiaoshan, Hangzhou. This is the relocation of stone lions and clothing enterprises. At the same time, as the economic pillar of Jinjiang and Shishi, the famous clothing brands such as the seven wolves, the collage cards and so on have already removed some functional parts of the enterprises from Jinjiang and Shishi. According to statistics, there are more than ten garment enterprises in Quanzhou have set up the marketing and R & D centers of the enterprises in the big cities. It is difficult to establish an enterprise and create a brand, and it is more difficult to maintain the brand and make it a "hundred years brand". This is also the bottleneck that some clothing enterprises in Quanzhou, Fujian are facing now. In order to solve this bottleneck, many enterprises have almost unified pace to "go out". They have gradually moved the "command center" such as marketing and R & D institutions to the more developed cities, leaving the production center only in Quanzhou. This is a great loss to the economic development of Quanzhou. Pillar enterprises continue to "run away", what remains in Quanzhou? Where will Quanzhou's industrial development go? Development is a bottleneck. Shishi was originally a small town in Jinjiang. It was upgraded from the town to the provincial county-level city in 1988, thus becoming the two largest economic city in Quanzhou with Jinjiang. The clothing industry began to rise in the 80s of last century. At that time, a new style of clothing was popular in Hongkong market. After a week, it would be able to buy its imitation in Shishi market. At that time, there were family style small garment factories everywhere, and clothing buyers from all over the country kept on coming. In 1991, according to incomplete statistics, Shishi, as a county-level city, has more than 1600 garment enterprises, including more than 500 registered trademarks and more than 600 garment trademarks, which are the leading players in the Chinese apparel industry. At that time, Shishi people had good income only by letting houses. After 1992, there was a real estate fever in China. Some garment enterprises in Shishi also couldn't resist the temptation to start turning funds and energy into real estate, resulting in the destruction of many clothing brands. Then the development speed of garment industry is not as fast as that of Jinjiang. Although the stone lions are not as beautiful as before, after twenty or thirty years of development and industrial accumulation, the garment industry chain has been very mature, and there are nine famous brands such as nine herdmen, and collage cards. However, because the routes of all brands are mainly based on leisure style, the phenomenon of homogenization is serious, and the market is becoming more and more saturated. Many small businesses are struggling. And the medium-sized enterprises that have already completed the original accumulation, in order to obtain a broader development space and brand sustainable development, enhance the brand's influence and reputation, we must make breakthroughs. Therefore, how to get out of the stone lions has become a puzzle in the minds of these enterprises. As a result, some enterprises began to set up marketing and R & D centers in Shanghai, Guangzhou, Hangzhou, Xiamen and other transportation and information developed central cities, leaving production centers in Shishi. "Leaving" wins market space. In order to better go out, all brands have their own new positioning and brand appeal. Generally speaking, they are trying to get rid of the shadow of homogenization competition and form a brand style that is personalized and conforms to modern consumption psychology. As the earliest clothing enterprise listed in Jinjiang, the "going out" strategy of the seven wolves was implemented earlier. In 2005, the seven wolves moved their R & D and marketing organizations in Jinjiang to Xiamen. At the same time, they strengthened their links and resources integration with R & D institutions such as Hongkong, Shanghai and Japan, aiming at improving marketing innovation and product development capability. In 2007, Fujian seven wolf industrial Limited by Share Ltd launched a public offering of 30 million shares, raising 600 million yuan of funds to develop 20 "seven wolf wolf men's living room" in several cities, and supporting 200 flagship stores and 600 exclusive stores. It is understood that the concept of "seven wolves men living hall" is the goal of seven wolves to become "men's clothing consultant". A director of the seven wolves company once told the media that "men can buy formal suits and casual clothes suitable for different occasions in the future, and they can also buy watches, pens, men's cosmetics and so on. In the summer of 2007, moved from Shishi to Xiamen, the famous clothing enterprises were changed from "Fujian Spell Card Co., Ltd." to "spell card (China) Limited". The changes in the two characters of "Fujian" and "China" in the name of the enterprise show the determination to upgrade the brand to the international brand. For many garment enterprises that have developed to a certain scale, such "moving capital" has become an important symbol for enterprises to enter the new development period. The relocation of headquarters means that the business strategy of garment enterprises is transferred to a higher level. Clothing used to be regarded as a traditional industry, but now it is endowed with more cultural connotations. It is known as the urban industry and fashion industry, and big cities are more conducive to resource allocation and internationalization. These characteristics determine that the shift of garment enterprises to big cities is an inevitable phenomenon. In addition, the clothing industry is undergoing the process of branding, and the brand competition strategy is also asking the enterprises to tend to big cities, and "leaving" has won relatively large market space for them. The relocation of well-known enterprises in Quanzhou's location manufacturing base is also obvious to the heavy losses of Jinjiang and Shishi's local economy. Especially in terms of Taxation, the two cities will have a lot of losses. Where is the development direction of Jinjiang and Shishi in the future? Wang Guangying, reporter of Quanzhou southeast morning post, has been committed to reporting on the clothing industry in Quanzhou. He told the Internet daily reporter that Jinjiang and Shishi were the birthplace of the textile and garment industry in Quanzhou. After more than 20 years of development and accumulation, the supporting facilities of the textile and garment industries of Jinjiang and Shishi are very perfect, and the ingredients and accessories can be quickly integrated. Wang Guangying said that the advantages and traffic and information advantages of the central city are not comparable to those of Jinjiang and Shishi, who live in the southeast corner. But Jinjiang and Shishi have perfect facilities for garment production. "Many enterprises here use different division of labor among cities to provide a platform for the better development of enterprises. Jinjiang and Shishi will also develop towards manufacturing bases. Xiamen, near Quanzhou, will become a big window for the garment industry in Quanzhou. It will be more conducive to attracting excellent talents and conducting economic and trade cooperation. Shishi also realized that some enterprises moved abroad, which affected Shishi's comprehensive competitiveness and development potential. At present, the departments of the Shishi government should treat the relocation enterprises correctly, keep in touch with them, actively implement the "return project", and encourage and guide enterprises to invest in the countryside. Fu Yuanyuan, director of the Standing Committee of the Quanzhou Municipal People's Congress, said that it is necessary to recommend the construction of a number of well-known enterprises' pioneering parks, and focus on attracting famous enterprises and listed companies above the provincial level to play the gathering effect of well-known enterprises. At the same time, we should promptly release policies and measures to keep the headquarters of well-known enterprises in Shishi and other parts of Jinjiang and to promote the return of tax revenue. The experts also suggested that the dilemma faced by Jinjiang and Shishi garment industry is very obvious. The relocation of enterprises is also the necessity of market selection. Therefore, as the base of garment industry, we must seize the advantages of production and make an issue in processing.