YOUNGOR Group's Future Is Uncertain, Real Estate Shrinking, Clothing Brand Regress

< p > YOUNGOR group was founded in 1979. After nearly 30 years of development, the YOUNGOR group has gradually established a large multinational group company with less than a href= "//www.sjfzxm.com/news/index_f.asp" > brand clothing < /a > real estate development and equity investment as the main body, diversified development and professional development. It has become a large multinational group company with more than 5 employees. Its YOUNGOR group Limited by Share Ltd is a listed company.

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< p > recently, the long wind 8 of YOUNGOR real estate is very embarrassed.

At the end of September 2010, YOUNGOR took the East Block 8 of Changfeng 8 for 1 billion 958 million yuan, and the floor price was 26 thousand yuan / square meter.

With the same wind, a plot was taken by the powerful central enterprises in China. The total price of 7 billion hit the total price of the land, equivalent to the floor price of about 22 thousand yuan / square meter.

In May of this year, the purple Imperial Court opened in the first place, and won the Shanghai property sales champion in June.

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< p >, according to the analysis of the industry, YOUNGOR's land price, combined with various costs, must be sold at a price of 40 thousand yuan per square meter.

But is it still unknown whether such an expensive price can be bought by investors? < /p >

< p > in addition, the real estate business of YOUNGOR in 2010 in Hangzhou < a href= "//www.sjfzxm.com/news/index_p.asp" > Shenhua plate < /a > is also facing the same situation, and the company's capital chain situation is not optimistic.

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When p realised that real estate was strictly controlled by the state and the company's business was hard to make progress, YOUNGOR chairman Li Rucheng said that because of the loss of the financing function of the capital market in the real estate market, the mixed operation of real estate and clothing has seriously restricted the overall development of YOUNGOR.

YOUNGOR will adjust the real estate business according to the total amount of funds.

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< p > but at present, the company's investment in real estate has been very large, and whether it can be adjusted smoothly is still unknown.

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< p > facing the predicament of real estate business, YOUNGOR wants to return to its main business. YOUNGOR chairman Li Rucheng said in an interview with reporters that the company will gradually reduce labor intensive foundry business, expand the production and operation of brand clothing, and return to the main garment industry.

But YOUNGOR clothing is also sad at the moment, on the one hand is the pressure of high inventory, on the other hand, many years of clothing business do not pay attention to the adverse impact of corporate brand is also slowly expanding.

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< p > YOUNGOR has 772 self owned stores in the whole country and 2632 brand commercial outlets.

The main product shirt is the first national export exemption product of the national shirt industry. It has been the first to win the market share for 17 years in a row. The western-style clothes keep the first place in the market share for 12 years.

YOUNGOR brand has been rated the most popular brand and industry logo brand.

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< p > in the face of the problem of garment quality, the company lacks perfect after-sales service. According to YOUNGOR, YOUNGOR has < a href= "//www.sjfzxm.com/news/index_q.asp" > quality inspection department < /a > strictly control the quality of clothing. YOUNGOR has no after-sales department. If consumers question the quality of clothing, they can only consult with sellers such as stores and flagship stores. If the other party does not accept it, consumers can only pay for their credulity to YOUNGOR brand.

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