Liu Yang, A Designer Who Creates A Chinese Brand With "Hundred Changes"

< p > > a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Liu Yang < /a > is the chairman of Guangdong Fashion Designers Association. It is the ten most brilliant young people in Guangzhou. It is the executive director of the Sino American clothing association and the winner of the Golden Summit of Oscar in Chinese fashion industry.

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< p > there are many dazzling auras on Liu Yang: in 1994, he successfully held the first large-scale men's wear conference in China, opened up a new era for Chinese men's wear: 1995, named "China's five best fashion designer" by Japan's Asahi news. In 1996, as the leading actor of China's first fashion designer, the fashion show was successfully held in Europe. In 1997, the ten TV series "wind rising up" was taken as a screenwriter. In 1999, it was rated as one of the 50 people who influenced China's clothing industry. In the same year, it won the first prize in Chinese police clothing design.

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< p > Liu Yang has influenced the generation of "a href=" //www.sjfzxm.com "China Youth dress designer < /a > with its changing image. After many hardships and glory, Liu Yang began to do something for the designer and strive to build China's own clothing brand.

He said that for designers, creating beauty, conveying beauty and making life more beautiful is a responsibility.

He wants to build his brand like Armani, and promote a healthy, simple, elegant and fashionable lifestyle for Chinese men.

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< p > speaking of designer brand, Liu Yang said, "creating your own brand is the dream of every designer, but not everyone can do it."

I also fell a lot of somersault, sometimes discouraged, but designer brand is not a show so simple.

It also needs economic foundation and management talents.

Chinese designers are mainly seen in the world.

When I first made a press conference, in order to save five yuan of money, I carried two big bags, walked a dozen miles, and lived in cement pipes. I saw a foreign magazine as a treasure. Actually, it was a few years ago.

Now that the network is developed and the economic conditions are much better, enterprises are also beginning to attach importance to designers, which is conducive to the growth of designers.

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In the past two years, Chinese consumers have high taste. They are no longer a red skirt, but they are sold as P.

Liu Yang said, "now personality is the most important taboo.

< a href= "//www.sjfzxm.com/news/index_h.asp" > personalized brand < /a > is becoming more and more popular. The quality of the person in charge of the enterprise is also improving. Many fashion entrepreneurs read MBA, and they begin to pay more attention to designers.

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< p > Liu Yang said: "when I started my career, I was stylish and avant-garde. In fact, many companies worked with me before I knew that I had a lot of experience in marketing.

I have my own feelings about the market. My own judgement is that I can make both a show and a designer of the market.

After so many years of precipitation, what I seek is to embody a sense of beauty through my own design, so that many women can put on my design clothes to realize a dream, so what I like now is the design of advanced garments and garments.

I do not deny the charm of high fashion, but I prefer to do things in the market at present. "

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< p > Liu Yang is still confident of the Chinese designer brand. "In recent years, domestic designers have won awards in international competitions.

Moreover, the processing industry in Guangdong is not necessarily inferior to that in other countries. Many foreign brands have been processed in the Pearl River Delta and trained strong technical forces, which provides a good foundation for designers to create their own brands.

In addition, some domestic garment enterprises also have economic and cultural accumulation, thus pave the way for building designer brand.

China's designer brand will become the world's Armani and CUCCI in the future.

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