Analysis Of The Characteristics Of Jewelry Industry

< p > characteristics of jewelry industry < /p >

< p > with the rapid development of society, economy and culture, people are increasingly advocating individuality and fashion, constantly pursuing taste, shaping images and showing charm.

As an emerging industry in the fashion industry, jewelry has become an independent consumer market and has become an indispensable part of women's life.

But the jewelry industry started late and is still in its growth stage. If we look at the jewelry industry with the inertia of other mature industries, we can see that the gap is obvious but it is obviously not comprehensive enough.

We can see that this gap is the traditional industry and jewelry industry has done research, this is a high degree, is also great progress.

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< p > ornaments, as accessories, are indispensable in life, but are also indispensable accessories for women's friends. The role of ornaments in the hearts and lives of consumers is a manifestation of a person's temperament and taste, as well as the embodiment of lifestyle and fashion elements.

In pursuit of high quality fashion white-collar workers, enjoying petty bourgeois life, wearing jewelry to show their individuality and expressing their feelings through accessories, we can see from another angle that jewelry has become an essential element of fashion women, and has placed women's pursuit of life and taste.

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< p > under what circumstances can women buy jewelry? First of all, dress up yourself to make your style distinct and different. Small adorn jewelry can play a great role in some occasions such as cocktail parties, parties and so on. It can add a touch to the charm of women.

It is known to all that the French writer Maupassant's necklace is about the heroine who borrowed a necklace from her friend in order to become a focal point at the dance. It is also the decoration of this necklace, which makes her show the limelight at the dance. Jewelry is always an irresistible element of women.

Secondly, through decorations, we can express ourselves not backward, keep pace with the times, pursue fashion trends, and grasp vogue vane.

The fashion of jewelry is very strong. The popularity cycle of a jewelry is relatively short. The best seller will sell in a few months. The influence of movie and TV plays on consumers is relatively large. Women are sentimental and impulsive. Buying jewelry will follow the trend of a movie actress in a TV play.

Xu Jinglei's movie "Du Lala's promotion" in the heroine Xu Jinglei wears accessories, after the movie hit, in its shop KAILA launched a buying trend, female friends to buy the movie in Xu Jinglei's adorned style.

Third the purpose of jewelry consumption tends to strengthen personal unique temperament, enhance personal image and self-confidence, and express personal feelings.

Ornaments are divided into elegant, lively, quiet, dignified and witty types because of their different personas. Diversity, personalization and uniqueness enhance personal temperament. In warm spring, hot summer, cool autumn and cold winter, different glamour can be displayed, especially in monotonous motives.

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< p > women are like water, pure to soft, good and beautiful.

They like the exquisite, beautiful and lovely ornaments. When they see the jewelry, they love the beauty.

At the same time, she likes to share her favorite accessories with others, giving her favorite ornaments as gifts to her, or girlfriends, or friends, or colleagues, and so on to share it with tears.

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< p > women are sensitive and imaginative, expressing their pursuit of a better life.

How to attract her? How does she adorn her place? In her presence, she uses the symbols she understands to deduce the brand, the emotional expression, helps her imagine the meaning of the product, and uses the story to attract her to stop and arouse her sympathy.

We need to work hard to understand the content of customers' life: harmony and concern, concern and love.

The customer comes to the store to find the feeling of being loved. She owns the product and has love. When she recommends the product, she can use it reasonably to make her feel that she owns this jewelry, that is, having a good life. The commodity is only a carrier. What she really wants is to be loved, and the product can bring her the feeling of being loved.

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