Opening New Ten Years To Transform Into A Strong Garment Country

Every year in March, the clothing industry at home and abroad will focus on the China International Clothing and Accessories Fair (CHIC). As an important platform for the development of China's garment industry, CHIC has been highly recognized by the industry in the past twenty-one years.

At the moment, CHIC2013 has come to a successful conclusion, but in the moment that the influence of China's clothing brand is growing and attracting more and more attention from consumers, the new stage that CHIC and garment enterprises are moving forward together is just starting.

In March 29th, the twenty-first China International Clothing and Accessories Fair (CHIC2013), which lasted for 4 days, came to a close at the Beijing China International Exhibition Center (New Museum). During the period, it received more than 105 thousand professional audiences including garment enterprises, designers, distributors, agents, fashion buyers and so on.

At the CHIC2013 exhibition site, a series of commercial docking activities meet the needs of professional audiences' business docking and information collection from all over the country, and also make the exhibition a window to understand brands and seek cooperation. According to the introduction, the E1 group, which is located in the menswear Hall of the city, joined the famous French outdoor brand CIMALP CIMALP, which appeared on CHIC 2013. Through the exhibition platform, the cooperation agreement with the Yansha mall, Wanda Plaza and Ginza mall has been basically established. The Beijing Hui special fur Co., Ltd., which is located at the E3 Pavilion, has reached about 15 million of the total second orders as of the exhibition.

Starting from the current situation of industrial development, CHIC2013 put forward the theme of "Lian Lian", aiming at advocating new industrial values and rational thinking mode of development. CHIC2013 enhances the core value of the exhibition by enhancing its endogenous driving force and innovation advantages, and continues to work hard in the field of industrial services, making it a brand of public service exhibition that meets the requirements of the powerful country of clothing. Li Lian is a continuation of the theme of CHIC in the past three years. It is also the track for China's garment industry to follow in the transitional period of transformation and upgrading.

Therefore, on the basis of stabilizing the existing scale, CHIC2013 meditating on its own sustainable development, making business opportunities and exhibiting experience. New changes in exhibition planning, cutting-edge technology applications and service quality bring different experiences to exhibitors and spectators.

Brand gathered in the area of high customization attracts much attention

In the E1 men's wear hall, many domestic men's wear brand groups participate in the exhibition. YOUNGOR, Bosideng, red bean, Nanshan and other enterprises show their brand in all directions. YOUNGOR carries its MAYOR, YOUNGOR, GY, hemp family and Hart Schaffner Marx. In addition, Bosideng, a leading enterprise in the field of down garments in China, has introduced the men's clothing in the men's wear hall. Besides, the 1152 square meter exhibition area has become the most popular one. In addition, Wenzhou enterprises, which have been doing OEM for international high-end men's wear brands, are no longer silent. They are presenting CHIC in the form of Baotuan. They work together to create and disseminate high-quality male lifestyle and set off a "strength struggle" between quality and strength.

After more than 20 years of development, China's men's wear "advanced customization" has matured. CHIC2013 has taken the opportunity to create a "CHIC BESPOKE men's clothing advanced customization zone" in a novel and unique cluster display mode. It provides standard small boutique exhibition space for exhibitors, and builds a multi-functional service area integrating business negotiations, coffee and tea drinking, and builds a platform for cooperation among enterprises. During the exhibition, the region has become one of the important hotspots of CHIC2013 media.

And men's clothing enterprises are different from the theme of "strength refining". In the CHIC2013 women's wear hall, exhibitors brand shows the understanding of "Lian Lian" with a quick fashion response and business model innovation. In recent years, fast fashion, which is characterized by "fast, ruthless and accurate", has springing up rapidly, driving the global fashion trend. MJ style, Siya Duoduo, ONE MORE, COOPOOL and other brands have been exhibiting CHIC2013, with the help of this Asia's most influential clothing and apparel brand exhibition platform to expand channels. In 2013, Fujian Jinyuan (brand WEWE), which has steadily opened up the market, set its goal to invest in the two or three line cities of North China and Northeast China after consolidating its South market. Its moderate price and rich product line attract a large number of professional audience's eyes.

In the leisure wear exhibition hall, the production of the uniform security cowboy industry, the Cowboy brand LEE COOPER, which was born in London London to expand the Chinese market, and the brands such as YISHION group and wolf wolf family, which are focused on brand promotion, are the epitome of the CHIC2013 leisure hall exhibitors. They also reflect different levels and different types of casual wear to reconsider and re build the brand.

What is impressive is that YISHION, as a well-known brand in the field of casual wear, presented the story of "self training" in the field of casual wear for many years. Chairman Guo Donglin told the media about YISHION's journey from a small workshop style to a leading brand of Chinese casual wear. From his story, we saw a brand's insistence on "self training" for many years. In fact, YISHION is just a typical example of many Chinese garment enterprises.

In the children's wear exhibition area, the CHIC2013 children's wear hall with the theme of "striving for children's fun" has brought together more than 100 children's brands. It has become an important window for domestic channel merchants to understand the brand. During the exhibition, Shenzhen Kungfu dragons signed more than 40 partners on the spot, 100 customers, and 15 Fujian provincial agents.

In order to expand the social popularity and market influence of China's original children's clothing brand, and promote the growth and development of Chinese children's wear brands, the three year's "ten children's wear brand of China" was held again this year, attracting many domestic children's clothing brand enterprises to participate actively. At this exhibition, the more than 30 brands in the brand can be displayed in every way, and the exhibition platform will further demonstrate its strength in a comprehensive way, and win points for its own success, such as Ying AI, Lining children's wear, pencil club and big brother.

What's different from previous years is that CHIC2013's overseas Pavilion is particularly exciting. The number of overseas exhibitors has been the largest in the past 400 years. From Germany's practicality, French romance, Turkey's luxury to Italy's style, overseas exhibitions are like a world fashion documentary. Exhibitors clothing basically covers men's clothing, women's clothing, leather, fur, pregnant baby, knitted, shoes, jewelry and other categories.

It is worth noting that Italy Class Editori group is also carrying more than sixty Italy heavyweight brands into the E1 Pavilion at this exhibition. Italy fashion is singing CHIC2013. The exhibition area is more than 800 square meters, which means that the CHIC2013 men's wear hall will welcome the International Pavilion for the first time. E1 menswear Pavilion Italy fashion show is popular, starlight, PRADA, TOD 'S, FENDI, GUCCI, VERSACE, GIORGIO AMARNI, SALVATORE FERRAGAMO and other world top brands.

Close to industry theme activities around the market hot spot

In addition to the exhibitions in the exhibition areas, the special events held during the exhibition also impressed the industry. On the morning of 26, the "CHIC brand" in the eyes of VIP merchants further set up a bridge between businessmen and brands. According to statistics, the first three days of the exhibition were about 1100 businessmen participating in the selection of VIP, which were the main leaders in the retail channel from Beijing, Shanghai, Tianjin, Shandong, Hubei, northeast, Chongqing, Guangdong, Hangzhou, Hebei, Inner Mongolia, and the responsible person of the purchasing department, including shopping mall, shopping center, shopping mall and other real estate business representatives.

On the afternoon of March 26th, the 2013 annual press conference of the ten major suppliers of China's garment industry was held at the China International Exhibition Center. The conference announced the list of enterprises that won the ten largest supplier of China's garment industry in 2013 by the China clothing association. Yang Xiaodong, director of the industry department of China Garment Association, said that the recommended activities of the top ten suppliers in China's apparel industry are a recommended activity sponsored by the China clothing association. The aim is to recommend excellent suppliers for China's clothing industry, integrate industry resources, strengthen the upstream and downstream linkage of the garment industry, and promote the common development of the upstream and downstream industries.

Since this year, CHIC organizers have launched a brand evergreen service plan based on long-term and in-depth service to exhibitors. According to the introduction, this CHIC service has been implemented this year according to the needs of exhibitors and the extensive resources of CHIC.

In the CHIC2013 South logon hall, the technology and fashion experience area, 360 fashion network, has been set up. Guests can use electronic instrument technology to simulate fitting, glasses and jewelry. For example, when guests use the reality enhancement technology and use IPAD to scan a picture of a jewelry, the dynamic 3D display of the jewelry can be vividly displayed, so that many guests experience the charm of combining technology with fashion.

The series of initiatives launched by CHIC2013 itself is also the result of "intensive training" of CHIC platform, and strive to create a brand new exhibition atmosphere for exhibitors and spectators, expand the efficiency and harvest of exhibitors, thereby enhancing the value of CHIC brand exhibition and achieving sustainable development.

"Lian Lian" self co round dream of clothing power

Over the past 21 years, CHIC, which is growing side by side with China's garment industry, has always been a loyal partner of the brand. Since 1993, CHIC has established the concept of "guiding the progress of China's garment industry and promoting the development of China's clothing brand". By holding the international high fashion show, domestic enterprises have realized the charm of fashion and brand; in 1997, CHIC complies with the development of the industry, and advocates the "three projects" (famous teachers, famous brands and famous enterprises), and gradually promotes the concept of brand creation in China's clothing industry. In 2003, CHIC leads the brand to subdivide and pays attention to cultural shaping; in 2008, CHIC holds high the banner of "innovation" and guides the personalized development of the brand; in 2010, CHIC leads the brand to achieve cross-border cooperation. In 2013, CHIC stood at the angle of leading the development of the industry, and urged enterprises to "strengthen themselves" in the changing economic environment at home and abroad.

In recent years, influenced by the international economic environment, the development environment of China's garment industry has changed, and the era of development based on speed, scale and low cost factors is gone. Facing the changes of internal and external market environment, China's garment industry has entered the transitional stage of transformation and upgrading after nearly 30 years of rapid growth. It is foreseeable that the next few years will be a critical period for the development of China's garment industry.

In this regard, as the most influential clothing trade professional exhibition in Asia, CHIC is promoting its Chinese garment industry with its own resources. At the same time, CHIC is also a witness to the development of China's garment industry. The development of CHIC has witnessed not only the transformation and upgrading of China's garment industry for more than 20 years, but more importantly, the continuous growth of CHIC is also boosting China's garment industry from extensive operation to intensive management, from product competition to brand competition. This essential transformation is actually the transformation process of China's garment industry from a large garment nation to a powerful garment country.

In 2013, as we entered the third ten year development process, CHIC provided deep services to enterprises with friendly participation experience, huge business functions and influence, and jointly built up the core competitiveness of enterprises, meeting challenges and achieving win-win results, and ultimately driving the Chinese garment industry to realize the dream of "great power".