Three Low To Three High, Chinese Shoes To Meet New Challenges

< p > reporter: what do you think of China's "a href=" //www.sjfzxm.com/news/index_x.asp "shoe enterprise" < /a > under the predicament?

< p > Wang Ji Wan: at the same time suffer from the EU anti-dumping, a href= "//www.sjfzxm.com/news/index_x.asp" > resource < /a > cost era is coming. Chinese shoe enterprises are gradually familiar with the rules of the international game. Many shoe enterprises begin to change the high and middle gear line to deal with the long-term barriers.

Many enterprises take the opportunity to adjust their product structure, quality and competitive strategy, and the whole industry will also increase substantially.

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＜p＞　　要提升企业竞争力，我认为最根本的还是首先把企业做健康，把产品品质和顾客期望值衔接好，持续下去，这就要求亨达在内部管理上、技术研发上、渠道管理上创新再创新，你离顾客需求的距离越近，你甩脱竞争对手的距离就会越远;其次，我认为一个企业的发展脱离不了＜a href="//www.sjfzxm.com/news/index_x.asp"＞行业＜/a＞的大势，特立独行引领不了行业潮流的创新，盲目的变革其危险和成本也是非常明显的，因此要站在整个制鞋行业思考我们的未来和谐发展，如何实现节约资源、可持续稳定增长、如何把整个的鞋蛋糕做精做细做强再做大、如何不以牺牲和透支社会资源为代价、如何满足并创新顾客需求等等，必须要立足行业谋求差异化发展之路，同质化是不能提升竞争力的;另外，企业竞争力的提升不是百米冲刺，而是马拉松战，我们要有充分的思想准

Prepare.

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< p > reporter: Recently, the voice of shoe enterprises seeking for capital restructuring and development is getting higher and higher. The capital expansion of the new a href= "//www.sjfzxm.com/news/index_x.asp" > BELLE < /a >, AOKANG enters the listing process, and Hengda is actively preparing for the listing on the positive test of the new international strategy of water, the pformation of enterprise intelligence and the construction of the "Silicon Valley" of China's footwear industry.

All of these indicate that China's shoes will usher in a new deep-seated competition. What do you think is the real backbone to support the development of China's footwear industry? < /p >

< p > Wang Jiwan: pragmatism and quality.

The lack of independent innovation capability and the lack of core technology with independent intellectual property rights have become the bottleneck restricting the development of Chinese enterprises.

Independent innovation can not be rooted in failure. Chinese enterprises should take an active part in it, and strengthen independent innovation to truly achieve a globally competitive enterprise.

To get the shoe industry, no technology and innovation can not be foothold.

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< p > reporter: last year, the key words of Chinese economy can be summarized as "format innovation", "made in China", "financial productivity", "ecological civilization", "social cost" and "income increase".

How can China's footwear industry respond to these problems this year? < /p >

< p > > Wang Ji Wan: last year, the key words of China's economy were placed on the Chinese footwear industry. It also showed the development trend of < a href= "//www.sjfzxm.com/news/index_x.asp" > shoes enterprises < /a > future.

The development of the footwear industry in the future is bound to move from the low end market to the middle and high-end market, and from quantity to quality and efficiency. Upgrading and upgrading of the industry is the way to go.

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In terms of quantity, the production and export volume of China's footwear industry may decline in the future, but the quality will be improved, and the price of products and the total value of exports will continue to grow. P

A part of enterprises with innovative ability and strong standardization will go to the road of pformation of industrial upgrading. Some enterprises that rely on production cost will be pferred to the mainland where production costs are more advantageous.

In addition, after the industry adjustment shuffle, the industrial layout will be more reasonable.

More importantly, the domestic market is expanding. China is a huge consumer market with a population of 1 billion 300 million. At present, China has only 1.7 pairs of shoes per person per year. In the next few years, it is entirely possible that China's annual consumption of footwear will increase to 3-4 pairs.

With the adjustment of industrial structure and the intensification of market competition, Chinese shoe enterprises should speed up the creation of their own brand and sales channels in the international market, so as to gain greater profit margins and create greater industrial advantages.

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< p > industry < a href= "//www.sjfzxm.com/news/index_x.asp" > internationalization < /a > and market globalization are the development goals of China's footwear industry.

In the game with the world footwear industry, we can base ourselves on the domestic market, ensure the survival and healthy development of the industry, develop the global brand and channel, occupy the international market space with new manufacturing and brand advantages, and truly realize the sustainable development of the footwear industry.

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