Men'S Clothes Such As The Central Bank Set Off An Improved Terminal Boom.

China's economy, which has returned to normal, has become a hot topic of the industry. Domestic demand has become a top priority when external demand is sluggish, and consumption is expected to become the first driving force for economic growth this year. P

Strong and obvious expectations, let a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > owners choose to work at the terminal.

Recently, Green's children's clothing, the odd men's clothing, the wolf family, the big brother's children's clothing and so on the brand upgrades the marketing terminal, hoped this will attract the consumer.

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< p > photo before the theme poster, fashion party, signature plate...

What is the movie and TV play that is doing propaganda? Look closer. It is a new business of the local stores.

In May 1st, the twelve year old Jinjiang welcoming shop has a grand debut of the sixth generation of fashion in the "12th anniversary celebration" day.

"After redecorating, twelve years welcome the old store to debut again with the new sixth generation terminal image, bringing the modern fashion visual feast, attracting many customers to enter the shop to appreciate."

The relevant person in charge.

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< p > this is not the move of the odd family. The improved terminal has become a major event in the past two years in Quanzhou's "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing /a enterprise.

Li Lang is upgrading the "third generation terminal mode". The three series of seven cards are gradually differentiated from the terminal image, and the other third terminal modes are officially launched.

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< p > following the improvement of the men's clothing terminals such as Li Lang, Qipai and AI Deng Bao, recently, the representatives of men's clothing such as the odd, the wolf family and so on have also exerting their strength.

"Terminal effect" became the key word of Quanzhou garment industry in 2013.

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< p > the promotion of retail terminals will be the focus of wolf family in 2013.

This year, the wolf family will rebuild the terminal image, optimize and upgrade the third generation terminal image, and launch the fourth generation terminal image.

"In product positioning, we will rearrange more precise two series of product styles: Street time and leisure life, so the new image will also be closer to the two product styles."

Feng Li, assistant chairman of the wolf family, said.

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< p > < strong > enhance shop "flat effect" < /strong > < /p >.

< p > under the pressure of inventory, the development mode of store expansion has already met the bottleneck, and improving the performance of single store has become more and more important.

Therefore, not only men's wear, women's wear, children's wear and so on start real-time terminal dynamic, enhance the terminal store "flat effect", promote endogenous growth.

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< p > as early as the second half of 2011, Zhao Jianhe, chairman of the Green group of Fujian, began to visit the market in all parts of the country, making adjustments to the terminal channel of the company's brand tick tick, increasing the construction of the flagship store of 100 square meters nationwide, giving consumers a brand new one-stop shopping experience and improving the profitability of single stores.

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The birth of any "P" model is the first reaction to the market situation.

From wholesale bulk goods to < a target= "_blank" href= "//www.sjfzxm.com/" > shoes > /a > City area, then to counters, exclusive stores, experiential children's living hall, to today's multi brand terminals, are a microcosm of channel pformation.

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"P" relies on the unique business mode of "animation + industry".

"Big brother plans to build the largest Chinese children's animation theme MALL - the big brother family life Museum, the life hall is for the family with 0-14 year old children to tailor, provide a one-stop life experience for mothers and children, including shopping, play, animation experience, growth services, photography care, education and training services, the scale of a single store will reach 5000 square meters."

Cai Fan, the director of the brand, believes that the combination of animation culture and the real industry is an inevitable trend of development through visual communication, experience and interaction.

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< p > < strong > "after inventory" era < /strong > /p >

< p > in the channel pformation of wholesale to retail, "in the focus of building a direct management channel, the company insists on the strategy of" excellent shop "and aims to enhance the efficiency of single store.

Ding Hui, chairman of the board of directors, said that behind the satisfactory sales performance is accurate membership data, so that he can accurately carry out marketing activities for Quanzhou members.

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< p > he said: "information supply chain management, and the original sales department is responsible for reasonable distribution of store sales to ensure the store's merchandise reserves. The direct management ensures the standardization and high quality of daily operation and service on the day of activities, and improves the satisfaction of consumers."

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< p > from the anticipation of goods, this is exactly what a clothing retailing enterprise needs.

It is worth mentioning that several women's clothing brands that have emerged in recent years in Quanzhou, though starting late, do not have a low starting point.

These women's clothing enterprises have always insisted that "customers must make money and grow", all of them are single store franchisee models, so as to avoid the weakness of terminal management and inadequate market strain.

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Less than p years ago, seven wolves were the first to put forward the mode of "wholesale to retail" in the annual report. Wang Liang Xing, President of the company, also emphasized at the recent 1000 people business conference. "Wholesale" pformation "retail" has become a project in the "post inventory" era.

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< p > "now the garment industry is facing the pformation from wholesale to retail. This is the inevitable task for the garment industry. In addition to adjusting the business mode, how the supply chain is perfectly integrated with the business mode also tests the operational capability of the garment enterprises."

Zhou Shaoxiong, chairman of Fujian seven wolf industrial Limited by Share Ltd, said in an interview.

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