Traditional Enterprises Have "Electric Shock" Under The Online And Offline Close Embrace.

< p > because of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes > hat, jewelry and so on occupy a large proportion in e-commerce, so the clothing Times reporter is very concerned about the field of electrical services. Recently, at the 2013 annual meeting of China Electronic Commerce held in Beijing, the clothing Times reporter interviewed the figures in the electricity business circles to understand the new trends, new changes and new patterns in the field of China's electricity business. For example, e-commerce as the emerging economy has become the biggest driving force for China to transform from an industrial economy to an information economy. The future electricity supplier business pattern is many formats. The traditional enterprises have "electric shock", and have completed the transition from shop operators to electric providers. < /p >
< p > electric business as an emerging economy to promote China's transition from industrial economy to information economy < /p >
< p > "in recent two years, e-commerce has become the most exciting area of the Internet, and has become the biggest driving force for China's economic growth and transformation. Today's e-commerce involves not only the development of the industry itself, but rather the position of the core power of China's economic growth and transformation in the future. Liang Chunxiao, vice president of Alibaba and director of Ali Research Center, talked about the rise and future of e-commerce economy. E-commerce, as an emerging economy, has become the most dynamic and fastest growing power in China's future economy and the most powerful driving force for China to transform from industrial economy to information economy. < /p >
< p > China Electronic Commerce Research Center predicts that in the first half of 2013, the scale of online retail market transactions was 754 billion 200 million yuan, up 47.3% over the same period last year. It is estimated that the volume of online shopping transactions in 2013 is expected to reach 17412 billion yuan. In 2013, the scale of China's apparel online shopping market will reach 407 billion 610 million yuan, while clothing < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > has become the first commodity of online shopping. The transformation and promotion of e-commerce will help a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > clothing industry to get out of the doldrums. < /p >
< p > Liang Chunxiao said that e-commerce is not only a tool, but also a channel. E-commerce as a new business infrastructure is rising. We need to rebuild the system thoroughly through the Internet and e-commerce. Some enterprises have begun to lead the whole industry. < /p >
< p > at present, in China's entire network category, clothing accounts for 26.5%, household appliances account for 24%, and cosmetics accounts for 5%. With the accelerated development of mobile Internet, the proportion of mobile terminal transactions is increasing. Regarding this, Cao Junbo, Dean and chief analyst of the research group of the AI Consulting Group, said: "people pick up mobile phones and IPAD are more efficient than PC. The number of visits by mobile terminal users accounts for 26%~30%, which brings new changes and impetus to the development of e-commerce. This year, China's online shopping will surpass that of the United States. Although the scale of our retail sales has surpassed that of the United States, our penetration rate is only 40%, so the market to be developed is still very large. Cao Junbo said. < /p >
< p > group buying network business to change operation mode. Future service industry electricity supplier pattern multi format < /p >
In the first two years of P, group buying has risen rapidly as a trend, so that everyone can appreciate the value of O2O. Group buying is indispensable in the e-commerce of life service industry. Group buying, like physical electronic commerce, solves the problem of information symmetry by making the information link between life service providers and consumers, optimizing the circulation effect, and realizing the low price, so as to change the buying habits of consumers and move from offline to online. < /p >
< p > however, we should also see the problem of group buying. Although group buying helps merchants to sell the remaining capacity of merchants, it is still extensive. In this regard, Wo Wo Group chairman and CEO Xu Maodong shared the experience of e-commerce in service industry. Wo Wo do not drift with the tide in group buying. When the industry mimics the nest for more than one day and a single day for a few days, Wo Wo has explored the form of multiple stores. "At the end of the year before last, Wo Wo launched the mall and carried out the operation of platform and shopping mall. Merchants open their own stores in Wo Wo mall, and set their own prices to sell their own surplus service capabilities. Group buying is the gateway to the nest, and is one of the services we provide. The nest shopping mall helps merchants to achieve distribution. Xu Maodong also talked about the positioning problem. He positioned himself as a mobile Internet Co, through the mobile Internet technology to open up the supply chain, linking businesses with consumers, matching the production capacity of the business with the consumer's consumption ability. < /p >
< p > "the pattern of future service providers is a multi format market. Traditional retail and physical e-commerce are coexisting in many formats. The service industry is also coexisting with many formats. There are platform nest models, Juhuasuan models and so on. Xu Maodong said. < /p >
< p > traditional enterprises have "electric shock" under the online and offline close embrace "/p".
< p > the electricity supplier fever has caused traditional enterprises to "shock" and have completed the transition from shop operators to electric providers. < /p >
"Electronic commerce is the mode of production and operation faced by all enterprises in the information age, and will become the leading factor," said P. At present, with the migration of consumers' lifestyle and consumption habits to the Internet, traditional enterprises must plan ahead. In this regard, XTEP CIO Zhang Wanjun said: "consumer lifestyles, consumption habits to the Internet migration, this is a trend that has occurred. What are we going to do? Advance the net and spread the Internet in the Internet of things and mobile Internet to catch more and more fish. < /p >
< p > many enterprises regard e-commerce as a way to dump inventory. Actually, this is not just a simple retail or simple e-commerce, but an emerging market. The traditional market includes shopping malls, clothing city, specialty stores, factory shops and street stalls. The Internet includes Taobao, No. 1 store, Jingdong, Dangdang, shoes and shoes, and has an independent brand official website and Juhuasuan. Zhao Yan, director of product development at Tencent Canton point, said: "the joy and Amoy mode is worth promoting, and it recommends 15 single products every day. It may have cosmetics, clothing and shoes. After its application, its retention rate is even higher than that of some games. Because in these paragraphs, there are always users like it, and the price of the entire single product has been constantly satisfied with the user's preferences, and more attempts have been made through the APP in the electricity supplier field. < /p >
< p > today's electricity providers not only involve department stores and street stores, but also mall's public space for subdivision of customers. We can not ignore the fact that from the time of material shortage to the de materialization of today, mall will better meet the needs of consumers at the spiritual level in the future. Zhou Peng, general manager of Beijing Chaoyang Joy City, said that Joy City will transform the activity experience into retail sales by embracing the electricity supplier and O2O mode. < /p >
< p > "for electricity providers, we should embrace new things and provide consumers with more experience of consumption. Customer experience online and offline conversion, foreign offline (offline) to online (online) and online to offline two ways. For the products we design, 40% is through online look, then promote offline consumption. Offline and online must be the process of close embrace. Through O2O, the activity experience can be transformed into retail. We moved the online game offline and got very good results. Zhou Peng went on to say, "how the traditional mode works well with the electricity supplier. In the final analysis, the birth of new technology is not to destroy the traditional capacity, but to provide consumers with more and better lifestyles. It focuses on the lifestyle of consumers rather than the marketing mode of businessmen." < /p >