Designer Michael Kors Continues To Innovate And Join The American Retro Style.

< p > designer Michael Kors created the same name "a href=" //www.sjfzxm.com/news/index_c.asp > designer brand < /a > is now the most successful brand designer in the United States. In fiscal 2012, its sales volume was $1 billion 237 million, and as of May this year, its market value has reached 12 billion US dollars.

Some people may ask that his design is too flat and lacking originality. How can he develop so successfully? < /p >

< p style= "text-align: center" > < img border= "0" align= "center" width= "352" height= "536" alt= "" height= "/" > "

< p > for instance, he increased his exposure by participating in reality shows and writing for fashion magazines. On the other hand, after the injection of foreign capital, he launched the positioning strategy of "first line, second line," and "high priced garments and low price accessories": the first line brand "Michael Kors" is responsible for passing and establishing the unique aesthetic standard of the brand, the price is high, and the price of similar products is slightly lower than that of LV and other luxury brands.

The two second tier sub cards "MICHAEL Michael Kors" and "KORS Michael Kors" also perform their duties.

Among them, "MICHAEL Michael Kors" attacks the accessories market, and also provides women's garments, etc. the upper limit of the price interval is basically connected with the lower limit of "Michael Kors"; "KORS Michael Kors" provides relatively inexpensive shoes and coats.

This strategy, while maintaining the high-end image of the brand, has also expanded the audience base, so it can help "Michael Kors" brand upgrade rapidly.

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< p > it can be seen that < a href= "//www.sjfzxm.com/news/index_c.asp" > Michael Kors < /a > is a designer who is good at grasping opportunities and understands business. The United States is one of his main battlefields. His works are very suitable for advocating the reality of the United States. Apart from the actual sales figures, he has won awards (the best designer in 1999, the best men's wear designer in 2003, and the 2010 CFDA Lifetime Achievement Award).

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< p > < strong > material > /strong > /p >

< p > Michael Kors has used a lot of Flax in design. This is a suitable material for spring and summer wear. In addition, he also used cashmere, a href= "//www.sjfzxm.com/news/index_c.asp" > fur "/a", leather, cotton, cowboy, George yarn, Huada and so on. The fusion of different materials makes the whole series more rich and changeable.

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< p > < strong > Outline > /strong > < /p >.

< p > almost all designs emphasize the waist curve of women. Michael Kors not only cuts the waist, but also wears a belt, the skirt of the skirt, the coat or the blouse is dominated by the outward A outline, highlighting the elegance of the female.

The appearance of trousers with a large number of trousers is obviously adopted.

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< p > < strong > Color < /strong > /p >

The color of the first half of the P fashion show is lighter, with flax, white, ivory, sandy, light gray and Pearl colors. The latter half is slightly heavier, brownish, grass green, navy blue and black.

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< p > < strong > Accessories < /strong > /p >

< p > the thin belt almost runs through the whole design, and the casual way of setting up shows women's elegance and brings out a casual at the same time.

In addition, the addition of envelopes, handbags, leather shawls and thick bottom shoes also makes the overall design more colorful.

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< p > < strong > style > /strong > /p >

< p > Michael Kors2014 spring and summer women's wear series is the inspiration for the 40s and 70s of the past century. In these two ages, women are just the most romantic, casual and refined designers who are most addicted.

He integrated three-dimensional embroidery, handmade flowers, dots and other details into lightweight fabrics, and designed a series of retro fashion and modern modern works.

The fashion show starts with flax fashion suitable for daytime wear, followed by a python striped fur coat and a bikini decorated with three-dimensional flowers with an American sense of lightness.

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