Pacific Bird Again Aims At Baby Market Mini Peace Independent "Coming Out" Exhibition

< p > Ji Le Ting's brand culture is mature, and after parallel operation with Taiping bird dress, < a href= "//www.sjfzxm.com/news/index_c.asp" > Taiping bird < /a > again aims at the baby market.

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< p > now, in the face of the current "100 billion" cake of infant economic development, Taiping bird also inspired the bold idea of developing the new advantages of fashionable children's clothing plate in the ready-made world.

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Although P has been established for two years, Mini Peace has grown rapidly into the dominant brand in the baby market.

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< p > abandoning the existing domestic mode, combining with the fashion development mode of adult clothing, the Mini Peace of Taiping bird fashionable dress arises at the historic moment.

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< p > strong > fast growth < /strong > /p >

< p > this "a href=" //www.sjfzxm.com/news/index_c.asp "children's wear brand < /a", which was officially targeted at the national market in 2011, has successfully entered Wuhan, Yichang, Ningbo, Hangzhou, Jinhua, Nanchang, Shenyang and other regions after more than two years of development.

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< p > "we plan to increase the number of self operated shops in Mini Peace to about 200 this year."

Mini Peace official told reporters.

With the brand philosophy, fashion elements and mature operation experience, Taiping bird's clothing has rapidly become a new force that can not be ignored under the "multi brand" strategic system of Taiping bird.

In this year's seventeenth Ningbo international clothing and accessories fair, Mini Peace's independent "coming out" exhibition is also an important recognition of the market for its development speed and depth.

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< p > in fact, the growth of Mini Peace is also a major brand operation representative of Taiping bird group based on many years of experience in brand operation.

Through a large number of previous research, Taiping bird found that, according to the constant subdivision of children's clothing market based on age, although to a great extent, it promoted the formation of a more reasonable and targeted sales system, the pressure of inventory that came with it also became a "stubborn disease" affecting brand and enterprise development.

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< p > How can enterprises solve this problem? < /p >

< p > < strong > internal and external repair way < /strong > /p >

< p > Mini Peace put forward the treatment plan of "internal and external integration".

The so-called "inside" is to make good articles in terms of quality and quantity.

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< p > "we have a special team to approve production and strive to minimize inventory with the most reasonable amount."

When it comes to the control of quality, the head of Mini Peace has put forward a more novel concept: "I used to call it" quality "instead of" quality ", which is different.

Quality is used for "people" and quality is used for "goods", giving products similar to people's spiritual connotation is the pursuit of Mini Peace, and this is also the current consumption trend.

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< p > when 80 is gradually becoming a parent, and has completed the primitive accumulation of life, and become an important group to create consumption ability, the brand consciousness and fashion demand accumulated over a long period of time in the process of growing up also reflects their choice of children's clothing.

In this regard, Taiping bird clothing has been the main idea since its establishment, conveying the happy growth of life style, attaching importance to product connotation and brand added value, and inheriting the company's adherence to fashion and brand.

At the same time, according to the characteristics of children's clothing, the group has increased the new value connotation of pmitting love and freedom.

It is these early efforts that made Mini Peace a hit with the needs of young parents after being released, and achieved good market feedback.

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< p > < strong > good products should be able to "interpret" life < /strong > /p >

< p > on the basis of doing a good job of "internal repair", < a href= "//www.sjfzxm.com/news/index_c.asp" > Mini Peace < /a > always pay attention to the expansion and optimization of external channels.

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< p > combined with the needs of consumer groups nowadays, Mini Peace has formed a "1+1" channel system, which is mainly based on physical shop sales and online marketing.

However, more than ten years of operation experience not only made Taiping bird understand the importance of broadening channels, but also appreciated the key role of quality agents in sales.

In view of this, Mini Peace has introduced a set of objective and quantified agent audit and evaluation system, from the first payment to the margin to the return rate, and even to the decoration standard.

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< p > as the highlight of the Ningbo International Fashion Festival, Mini Peace has been placed in the most prominent position in this children's wear exhibition hall, which shows to some extent the success of Taiping bird in its brand operation.

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At that time, the children's clothing market in China was still well developed, and the children's clothing industry was still in the dogfight. Taiping bird rebuilt its industrial value with its brand, so as to advocate the healthy development of the industry.

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Advocating lifestyle rather than selling products has always been a sticking point for P to brand management.

The concern and interpretation of the lifestyle of consumers will also enable the products of Taiping bird to go to the market more safely.

Today, with brand differentiation, the Taiping bird is expanding at an alarming rate. The high coverage rate of the second tier cities across the country, the strong development momentum of each brand in every market area, nearly more than 2500 new product launches each quarter, and the annual sales volume reaches 10 billion level.

Taiping bird, a heavy brand and creative idea, is looking for another way to change the development concept of this traditional industry.

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