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Elegance King Elegant Formula Promotes Brand Culture Upgrading

2013/11/11 20:49:00 18

Nine Shepherd King Elegant Gentleman Equation Brand Culture

since 2010, due to the impact of international financial and macroeconomic environment, many industries in China continue to be weak, causing many enterprises to fall into a predicament of low profitability. Facing the market pressure, the Chinese men's clothing brand nine Mu Wang spanformation marketing mode, launched the "elegant gentleman equation", made efforts to cultural marketing, and synchronously created "graceful gentleman image ambassador selection and gentry Festival" activities, in the national selection of elegant gentlemen, achieved good market reaction. As of November 7th, more than 5400 elite men from all over the country have been invited to participate in the selection of ambassadors. 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > nine herd Wang < /a > marketing around gentry culture is based on the profound insight of the Chinese culture and consumer groups. At present, China's middle class is rising rapidly. After their material needs are satisfied, their spiritual needs are increasingly obvious. They urgently need a culture and value of their own. Gentry culture represents the core culture of the international middle class, and can best express the life philosophy and values of the middle class. King Mu is keen to seize this market demand, refine the classic and rigorous British gentry spirit, and integrate traditional Chinese culture to extract a gentleman's culture that fits Chinese men's elegant gentleman equation. 
 a market analyst pointed out: "when the product is hard to sell, it is necessary to spanform the marketing way to spread culture and accumulate consumer's recognition of the brand, so that the brand will be popular among the people when the market gets warmer." In the second quarter of the year, the election of ambassador of elegance and gentry made the culture of gentlemen become a value pursuit of consumers. 
 for the spread of < a href= "http:// elegant gentleman equation" > gentry culture < /a >, nine Mu Wang adopted a strategy of deep combination of regional culture. In order to take the four elements of the elegant gentry formula "+ enjoy the loneliness and participation in the gap" as the theme, nine villages selected four cities in Beijing, Wuhan, Chengdu and Quanzhou as the venue for the event. The four cities are Chinese cultural center cities with profound traditional culture. Beijing is a famous cultural city with a long history. As the capital city and heart city of China, Beijing culture is associated with the theme of "plus and enjoying". Wuhan is the birthplace of Chu culture, one of China's main cultures. As a thoroughfare city in nine provinces, Wuhan has the regional characteristics of communication between the north and the South and the intersection of things. It can appropriately express the theme of "reducing loneliness". Chengdu is the center of Shu culture, and more than ten different customs, such as Han, Tibetan and Qiang ethnic groups, have multiplied and fused in the Chengdu plain and the Minjiang River Basin. Quanzhou is part of Southern Fujian culture. It absorbs Arabia culture, Nanyang culture and Western European culture. It removes the estrangement between regions and is chosen as the venue for the theme of "apart from estrangement". 
 in the face of the complex and changeable economic environment of domestic and international market and the continuously weak consumer market, nine Mu Wang did not simply build the brand development on the product. Instead, it gave the production of "a href=" //www.sjfzxm.com/news/index_c.asp "brand culture < /a" to the production of products, and through the "elegant gentry formula" force cultural marketing, formed a gentleman culture storm in the whole country, which led to the growth of the sales volume of men's clothing. Make the brand culture a cultural value of the whole society, so as to spanform the brand culture to the cultural brand.