Second Child New Deal To Help Brands Increase Children'S Market

At the Third Plenary Session of the P, the second child policy finally let many businessmen in the brand retail market wait for the profit period.

A number of Brand Company, including Semir, Anta, 361 degrees, Lining, BELLE and others, have launched relevant strategies to overweight children's clothing business, and many companies have disclosed this change ahead of time.

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" width= "453" height= "314" alt= "" height= "/" > "

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Semir dress < /a > relevant responsible person said recently that Semir's policy of opening the second child has long been anticipated, and there have been three aspects of the layout before.

< /p >

< p > Semir clothing children's clothing business has made three major adjustments: 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear > /a > business input and strategic status improvement; 2, product line adjustment, expanding the 0-3 year old baby market (MINI Bala) product line; 3, reseller channel adjustment, increasing 0-3 year old baby clothing retail area.

< /p >

< p > it is understood that Semir children's clothing business will continue to expand investment, although Semir did not provide specific quantitative increase in resources, but product line development, retail strategy and online business will increase.

< /p >

"P", as early as last year, some people in Anta had disclosed that when they accepted the connection of the billion state power network, the company encountered bottlenecks in the expansion of traditional stores and was looking for new markets. On the other hand, it had certain expectations for the domestic second child policy and began to devote more attention to the children's wear market.

< /p >

< p > in addition, 361 degrees, Lining, BELLE and so on have also paid attention to the children's clothing market in advance, and even overseas enterprises such as H&M, Zara, Muji, UNIQLO, etc. have set up children's special area or children's clothing store specially.

< /p >

< p > the expectation of the enterprise finally waited until the liquidation period.

< /p >

< p > November 15th, the CPC Central Committee's decision on a number of major issues in deepening the reform was released. It refers to "adhering to the basic national policy of family planning, and implementing the policy that one side is the only child's couple who can have two children".

< /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > clothing retailing < /a > researchers predict that the looser policy of "single child" will release a huge increase in children's market at an annual rate of 100-150 million.

< /p >

< p > however, there are also cautious analysts' judgement: the second child policy needs additional consideration.

"In the past, the effect of releasing the" twin and two child "needs to be examined more carefully.

For example, after the release of the "double births" in some areas, only a small proportion of couples have a second child. In addition, some economically developed areas have a large proportion of their second child due to economic pressure and purchasing power.

< /p >

< p > "although late market performance is not necessarily as optimistic as brand expectations, but at least there are more opportunities in this market."

The analyst added.

< /p >