How Does Feng Xiaoyan, A Potato Sister, Cultivate Corporate Brand?

< p > expert thinks: < a href= "http://fz.sjfzxm.com/" > entrepreneur < /a > can deduce its professional skills, personality charm and entrepreneurial story into a trust symbol, and establish sales of enterprise brand and linkage product brand through personal brand building.

This is even more true in the social environment where product homogeneity and market integrity system are not yet sound.

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< p > look at a case, we confirm this marketing weapon from the sister Feng Xiaoyan.

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< p > Feng Xiaoyan -- chairman, Party member and master of modern company of Yongquan, Jingbian, Shaanxi, who love Northern Shaanxi folk songs.

Born in February 1964 in Zi Zhou county, Yulin, after returning to Suide in 1983, 8 years after returning to normal school in Suide, and then pferred to Tongchuan and the party and government organs for 4 years, 1994 went to Xi'an to do business for 18 years, and successively developed in the fields of building materials, construction, hotels, restaurants, logistics and so on. In 2009, she returned home to start her own business and went into the field of ecological potato. She founded the brand of "Yongquan ecological potato", and four times she appeared on the Korean Agriculture channel to represent Chinese potato.

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Less than P, sell potatoes, sell Internet Celebrities, sell potatoes, sell into the embodiment of China's good potatoes.

This is the personal brand! < /p >

In the personal brand positioning, Feng Xiaoyan positioned herself as a new peasant in China. She believed that the new peasant was a person with knowledge, capital and P experience.

With the mission of "leading and driving the villagers from traditional agriculture to modern agriculture", Feng Xiaoyan returned home to start his own business in 2009 and became attached to "potato". He planted potatoes on the 20 thousand acres of sandy land in Jingbian, China's ecological potato core production area near 38 degrees north latitude.

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< p > when creating personal brand, < a href= "//www.sjfzxm.com/news/index_f.asp" > Feng Xiaoyan < /a > played the advantage of singing, especially northern Shaanxi folk songs.

Because they do not drink, and after the sea, there are more wine shops. She is also a clear tempered person. She will not drink or toast.

I didn't expect the result to be very good. Since then, she has been singing wine for dinner on the wine field all day long.

Later, this hobby became one of her business cards.

"She used to sing because she liked it," she said. "After farming, she sang for our farmers' income, singing for our land in our hometown, singing for our potato and egg."

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< p > because Feng Xiaoyan became a representative of "good potato" in China. As a result of his true feelings, he moved the Central Seven "daily agriculture classics" column production group and walked into CCTV agricultural channel. At that time, Feng Xiaoyan became a network celebrity.

In 2011, "potato sister" Feng Xiaoyan made a North Shaanxi folk song "potato, potato and mountain steamed bread" for the potatoes. He took part in the seven Spring Festival Gala of CCTV in 2012 and sang the Northern Shaanxi folk song with Li Zhengfei, a contemporary Northern Shaanxi folk song king.

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< p > Feng Xiaoyan's natural voice, a northern Shaanxi folk song related to "potato", has made her story and charm famous throughout the country.

Standing on the stage of CCTV, he sent his voice to the whole country and issued a card for the whole nation to produce good potatoes in Yulin.

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< p > in the product < a href= "//www.sjfzxm.com/news/index_c.asp" > brand marketing < /a >, she sells the potato as an apple gift box to make potatoes the most fashionable gift of Yulin people and even the western people.

In order to enhance the added value of products and to enhance consumers' understanding and understanding of products, she created a plate of Northern Shaanxi folk songs in a free gift box, because the disc is a combination of explanation and singing. It is presided over by the two gold medal speakers of the people's Broadcasting Station of Shaanxi. It is sung by several generations of the Northern Shaanxi folk song king, together with the main line of "let the Northern Shaanxi folk songs witness the wonderful land of the loess land from the egg to the golden egg", so that people can learn more about Yulin in the process of enjoying the euphemistic singing.

In addition, a potato peeler is printed in the gift box of the potato, which combines the culture with the industry.

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< p > potato sister Feng Xiaoyan, the model of the new Chinese peasants, soon came to the fore and became the embodiment and concord of China's good potatoes and won the admiration from all walks of life.

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< p > at present, potato sister has begun to operate the electricity supplier, not only opened the Taobao shop, but also operated WeChat marketing.

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In the early days of P, it is easy to cultivate corporate brand, especially in today's competitive environment with many products and brands.

How to break through the breakout requires enterprises to find a lever to pry the world.

Give me a fulcrum, I can pry the earth, for enterprises, this fulcrum is the entrepreneur's personal brand.

Through personal brand, leveraging enterprise brand and linking product brand, this marketing path is the most labor-saving and cost saving.

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< p > sharp, a professional brand management agency, as a pioneer in this field, we not only have many years of enterprise brand consulting background, but also have personal brand originality and operation experience.

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