Textile Fabric Innovation To Tap The Soft Power Of Clothing Brand From The Source

With the increasingly fierce competition in the clothing market, the development of differentiation has become a trend. Clothing enterprise The most important strategy to break through the bottleneck of development is directly reflected in the changing styles of clothing. Heavy style and light fabric are the characteristics of many garment enterprises.

For example, many fast fashion clothing brands facing young consumer groups, despite the advantages of fashion design, rapid market response, many styles, and a small number of single products, can not afford the market quality test. A few days ago, the China Consumers' Association conducted a sample survey of 70 "fast fashion" garments. The comparison test showed that only 64% of the samples were all up to standard. Famous brands such as ZARA, GUESS and Forever21 have different degrees of problems in terms of formaldehyde exceeding standard, pH value and color fastness.

As people become more and more aware of the pursuit of high quality life, clothes need not only to wear well, but also to wear comfortably and healthily. Therefore, cotton, linen, real silk, wool, velvet, velvet and so on. Natural fabric High grade, elegant style, has been enduring for a long time. However, the cost of natural fabrics is generally high, and there are also some defects, such as pure cotton, soft and sweat, but it is easy to wrinkle and shrink. Therefore, chemical fiber fabrics and mixed fabric fabrics become the most popular material in the fabric market because of their advantages of low price and good quality, and the sales trend is stronger.

South Korea has a unique advantage in the development and production of functional fiber fabrics. Some enterprises have developed through super microbial technology, blending natural mineral properties with fiber materials to produce yarn that is hard to burn, antibacterial, cold sensitive or heat generating, and this yarn is 2 times higher than the average yarn price, and the profit is also very high.

The exhibition, as an opportunity for business and business face-to-face exchanges, is not only helpful to understand the current market situation, but also the effect of purchasing enquiries. The fifteenth Shenzhen International Textile fabrics And the yarn Expo will be held in Shenzhen Convention and Exhibition Centre on 17-19 December. "Intertex Shenzhen" organizes nearly 1000 popular face accessories and OEM factory vendors to participate in the exhibition, according to Diao Chan of fashion brand. The products include all kinds of garment fabrics, accessories and yarns, as well as various professional OEM factories such as men's wear, women's clothing, fur clothing, down garments, sweaters, and other fashion accessories, such as scarves, hats and ornaments. This is not only an exhibition of supply and demand docking, but also an exchange of information, which helps to strengthen exchanges and cooperation in textile raw materials and enhance the quality level of textile raw materials.

Although the textile and garment industry is a traditional industry, but in the ever-changing new market environment, enterprises must constantly embrace changes, constantly innovate on textile fabrics, strive to improve the quality level of textile raw materials, and control the quality of textile products from the source of the industrial chain, so as to create a higher added value clothing brand.