Chinese Clothing Brands Need Creativity If They Want To Get Out Of The Shadow.

< p > quickly came to the end of 2013. In this year, a lot of things happened, but for the "a href=" //www.sjfzxm.com/ "target=" _blank "dress" /a ", the most special year of the year is that the Chinese garment" a "href=" //www.sjfzxm.com/ "," designer "and" designer "has attracted much attention at home and abroad for the most part of the year.

When the market is occupied by half a dozen brands in Europe, America, Japan and Korea, the Chinese clothing brand must go out of the shadow of "OEM" and "Shanzhai". It must rely on more original design capabilities of China's < a href= "//www.sjfzxm.com/" target= "_blank >" fashion designer < /a >.

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< p > in fact, most clothing users do not know whether the clothes sold in the market are original or not, nor do they care about the original clothes, or even the original designer.

In order to fully display the local garment industry of Zhejiang Province, < a href= "//www.sjfzxm.com/" > original designer < /a >, the annual Zhejiang top ten fashion designer selection activities were re opened.

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< p > < strong > to copy and imitate "NO" < /strong > /p >.

At 7:30 on the evening of December 20th, the second Zhejiang provincial top ten fashion designer awards and awards ceremony was held in the first floor atrium of impression city in Xixi, Hangzhou.

This also allows more people, either deliberately or occasionally, to enjoy a wonderful fashion show.

This fashion designer's "fashion" original design show is also an "attitude" show for designers to display their design concepts and styles.

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< p > 19 designers from Hangzhou, Ningbo, Wenzhou and other regions have passed the commentary of the local associations and the first commentary held in August 11th. Through the selection of layers, they were qualified for the finals.

This year's finalists are not only selected from the designers behind the famous brands in Zhejiang, such as YOUNGOR, Katy, dun, COCOON, etc., but also in recent years in the field of e-commerce, amazing achievements in e-commerce brand designers, as well as the teachers of professional clothing colleges and independent designers.

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The annual selection of the top ten fashion designers in Zhejiang, P, is a comprehensive display of the local designers of Zhejiang garment industry.

As a major clothing province of Zhejiang, in order to realize "Zhejiang manufacturing" to "Zhejiang create" change, to clothing replication, imitation "NO".

Since 2012, sponsored by the Zhejiang apparel industry association, the top ten fashion designers in Zhejiang Province, organized by the designers association of Zhejiang apparel industry association, aims to explore a group of excellent designers through this activity and form a high-end design talent team of the Zhejiang garment industry.

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The P finals are composed of famous professional fashion designers, entrepreneurs, famous fashion professors, experts in the field and so on. After two rounds of grading of static and dynamic performances, a group of top ten fashion designers in Zhejiang were selected.

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< p > < strong > play a clothing brand < /strong > < /p >.

< p > Wei Chao's personal profile is very unique in the new top ten designers.

He was the initiator and chief planner of China's shadow plan, the head of the Wei's shadow art society and the third generation of the Wei's shadow puppet. Wei Chao, who was born in the family of Wei's shadow puppet in Hua county, Shaanxi, was on the road to the art from his childhood. In 2005, he founded the Wei's shadow puppet art commune as a special artist to participate in the "Long March plan".

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In 2006, P launched the China shadow plan, planned the "China shadow New Graphic Design Invitation Exhibition", edited and published "China shadow" series publications, and was committed to the research, communication and promotion of the contemporary "new NEW ART".

He also created a large experimental shadow puppet series "pick shadow", which combines contemporary art, design, street, performance and other forms, and makes an experimental exploration of future shadow puppets.

In addition, Wei Chao has been engaged in graphic design for many years. However, he didn't wait for him to go straight to the end of the road. Because of his "restlessness", he took a turn and stepped into the garment circle.

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< p > "always doing graphic design, commercialization of the case is done more, and people are very tired. At that time, they wanted to find an outlet outside the design, one relax, and the two could stimulate their exhausted head."

Wei Chao said.

Some of his friends were making clothes, so they thought of designing clothes. "Clothing and graphic design are different, its carriers are more concrete and practical."

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In this way, he designed the first garment of life. It was a T-shirt, and also a cut in point for his crossover. The T-shirt did not need design style, but only the pattern was good. This was Wei Chao's excelling, so the first garment was successfully completed, and it was also affirmed by many young people. His vigor was naturally more complete. I didn't expect that he would play the game on a T-shirt and play it, and then he became a big brand, playing a brand from a T-shirt to a brand. It was a great success for the first time. It was a great success for all of the young people. It was a great success for him to make a brand of a shirt from a T-shirt to a brand. This is the first thing that he has done in the first place. It is a great success for all of the young people. The first thing is that the shirt is very successful.

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< p > however, Wei Chao, who is an amateur player, has encountered setbacks.

In 2009, because the design of clothing was too self, not to meet the public taste, resulting in warehouse backlog of goods, in this case, this is the nature of the ticket Wei Chao did not stop, but continue to play, but this time, he played very seriously, through the market survey, to explore what kind of young people like patterns, like what kind of clothing, found that young people like Japan, South Korea and other popular cartoon patterns, dolls.

Wei Chao quickly adjusted his design direction and moved closer to the audience.

This adjustment has also set the tone of his brand. After that, he has entered the mainstream shop counters from amateur to professional, and has been playing the brand so slowly.

To say this cross boundary play, still play very high, play a brand, probably he is the first person in Hangzhou.

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What is the fashion in the eyes of pboundary artists? Wei Chao said: "fashion is divided into several aspects, one aspect is the choice of personal image in wearing, collocation and artistic sense." P

On the other hand, it is not only staying at < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a >. Fashion is the attitude of young people to life.

And personally, in the face of fashion, he thought, "whatever you do, you do not necessarily have to be very professional, but the most important thing is to be serious and like.

Instead of thinking about material pursuits in mind, we should do something from the heart. This is an attitude towards life.

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< p > < strong > Fashion is a kind of < a href= "//www.sjfzxm.com/news/index_q.asp" > create < /a > /strong > /p >

< p > Fashion and attitude are the key words of fashion and attitude in the top ten fashion designers.

Different designers have different opinions about fashion, and they also have different attitudes towards fashion.

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"P," said Tu Bing, who won the top ten fashion designers in Zhejiang province by "rock and Middle East" series. "I think fashion is a creation."

Fashion is creation, which is a novel saying.

He said: "as a fashion designer, we must dig out our own inner thoughts and combine modern clothes with culture, creating fashions."

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< p > Tu Bing is so understanding of fashion. He can see one or two in his works.

His work "rock and the Middle East" is a series of fashion men's wear.

Literally, his clothing theme is related to rock and roll and is related to the Middle East.

However, these two things were originally different from the wind and horses, but they were blended into the costumes. Tu Bing explained this way: "I like rock and roll."

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< p > two words in the Middle East are derived from his inner feelings.

In many parts of the country, he can see that people in the Middle East wear their ethnic costumes, have strong religious beliefs, and see the culture belonging to the Middle East from them. However, in our own eyes, many people can not see the national culture of our country, nor can they see any traces of faith, so that many people can not see the signs of any religion. This feeling makes him feel fond of rock and roll. After identifying the theme of the series, he says, "I successfully painted the manuscript, and after I finished it, it was pretty good."

After that, he burst into laughter and was a little proud.

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< p > in fact, Tu Bing will use the Middle East cultural elements combined with rock and roll, and also because of the word "fashion" two words.

This year's trend is biased towards the integration and application of ethnic elements, which coincides with his inner thoughts.

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"P >" international famous brand like Armani, after years of precipitation, combined with the local human geography and beliefs, according to the trend of the season, make a new fashion.

In addition, some independent designer's work pays more attention to the expression of personality and ideas.

The reality in China now is that there is no shortage of talents. What is lacking is the ability to excavate our inner thoughts and create fashions with the combination of today's culture.

Facing the fashion, Tu Bing's attitude is insisting.

Insisting on digging up his own ideas, he said, "my design is biased towards neutrality, so girls can also wear them."

Moreover, under the influence of company bosses, he is more and more strict in his design requirements. While pursuing fashion, he is also striving for elegance and refinement.

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< p > in recent years, the domestic clothing design environment has gradually improved, and the original design has been taken seriously. Tu Bing is very happy, because four or five years ago, men's wear design is more difficult than women's wear design. Many clothing brands are constantly copying and imitating to meet basic needs.

Now, there is a place for original designers.

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After being awarded the top ten designer's title, P's dream was inspired by this honor, and he had more confidence. He thought that perhaps one day he would realize his dream: create a brand or a studio.

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< p > < strong > indulge in delicate little sexy < /strong > < /p >.

Like P, Tu has the best designer to create a dream of his own brand and Cao Hongming.

Among all the selected works, Cao Hongming's work "MAISON DE HONGMING.C" is concise and contours, with strong contrast and bright colors. The exquisite details attract people's attention, but the lady is full of cheerful atmosphere, which makes people feel happy.

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< p > Cao Hongming introduced his group of design works, saying: "this series is called entropy demon sweetheart, entropy demon is a poison."

To be more precise, the name of a flower is called entropy demon. The poison made from it is a chronic poison that can hardly be detected. When the moment of death is over, the toxins that permeate the whole body will gather together and rush to the top of the head to become poisonous.

"I hope people will be able to design my poison after seeing my designs."

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< p > he combines the styles of dress and style in 60s and 90s. The style of the design is also mixed with retro wind in the avant-garde. The originality of the color pattern comes from a fashion illustrator in Iceland. It creates a whole series of visual impact. After impact, it is exquisite embroidery and advanced Handcrafted bead technology on beautiful patterns printed by digital printing.

This is Cao Hongming's favorite exquisite details.

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< p > "probably because of the experience of studying abroad three years ago, I was greatly influenced by the brand of Italy, such as details and style."

Cao Hongming's design concept is very simple: Classic outline plus fine details.

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< p > but "exquisite details control" Cao Hongming returned to China and suffered setbacks in design.

Foreign fabrics can be designed directly by machine for two times, but not in China. How can we tolerate some design creativity as a detail control? We can only try our best to achieve exquisite details with manual methods.

Luckily, the brand of the customer he is working with is more fashionable than the fashion industry. Therefore, to some extent, exquisite detail control works are still very popular. < /p >

< p > < strong > "what do you think is fashion?" < /strong > /p >

< p > Cao Hongming thought for a while and said, "everyone has different fashions, different collocations and different personal styles. This is fashion."

From the designer's point of view, fashion is built on the market and is a more high-end design performance.

"Every designer should lead the fashion."

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< p > "your customers are all tide people. Do you think there is a difference between < a href=" //www.sjfzxm.com/news/index_s.asp > Fashion and tide < /a > "/p".

< p > Fashion is the fashion and tide of most people. It may be more inclined to a small and small fashion.

Cao Hongming replied, Chao is the key word in his dream. After reviewing the top ten designers, he felt that he was closer to the dream of building a "Chao" brand.

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