Dialogue With Chinese Designer Wang Haizhen

We are Burberry In the autumn and winter show, we see Wang Haizhen, a Chinese designer who is very familiar with us. As we all know, the personal relationship between Hai Zhen and Christopher Bailey is very good. He used to travel to Shanghai in Bailey, and he took time to support on site. This is the second time he has seen the Burberry conference as a friend. When he was interviewed in the show, he could not help speaking several "beautiful".

　　 Reporter: This is the first time to attend the Burberry conference. What do you think of the show this season?

Wang Haizhen: the second time. This season's press conference is very beautiful, very much like this season's several leather look, and the use of color is very beautiful. The printing of leather is very ingenious. I really want to know how he did it, but it should be a secret.

　　 Reporter: in the past year, Bailey From the creative director's promotion to CEO, what do you think?

Wang Haizhen: let me admire him more. He is not only very talented in creativity, but now he has gone to a new level. For designers, it is very difficult to do both, and do well in the design of good management and business operation. It is difficult to do any work well, let alone the two.

　　 Reporter: does your brand have a plan to open men's clothing series?

　　 Wang Hai Zhen This idea has always been there, but the time is not yet ripe, so now we are waiting for an opportunity to see if there is any good chance to make men's clothing.

　　 Reporter: today is the end of men's wear week. Next is London dress week. Let's tell you the schedule with Sina's fashion friends.

Wang Haizhen: This is the first day of London Fashion Week February 14th. It happens to be Valentine's day. They were all the fashion week's finale show. This afternoon, we will do a dynamic and static presentation instead of a traditional conference. So now we are working hard to prepare for this season's work. Autumn and winter are short and very intense.

　　 Reporter: then why is this a static exhibition?

Wang Haizhen: first of all, this time from the last day to the first day, this time period is better for me, and has more time to contact the media and buyers. At the same time, static exhibition allows you to get closer to your work, see the details of the costumes, and have more time to communicate. For me, the traditional show is very important, but for me at this stage, I would like to show you my work.

　　 Reporter: what is the new year's plan?

Wang Haizhen: I hope this year's sales can be doubled on the basis of last year. The effect of last season is still very good, so I hope this season will be more mature in business. And better control over creativity.