Five Key Points To Be Noticed In Interpreting Window Design

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > shop window < /a > is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the shop. It is mainly based on the merchandise sold by our shop, which is set up with the background, the props, and the background lighting, with the appropriate lighting, color and text description. It is a comprehensive advertising art form for commodity introduction and commodity promotion.

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< p > consumers have to browse the window consciously or unconsciously before entering the store. Therefore, the design and publicity of window displays have an important influence on consumers' purchase mood.

The design of the window should first highlight the characteristics of the merchandise, and at the same time, make the window layout and merchandise presentation conform to the general psychological behavior of consumers, that is, let the consumers have a sense of beauty and comfort after seeing them, and have a good impression and desire for the products.

Good window display can play a role in introducing commodities, guiding consumption and promoting sales, and can also become an excellent art for attracting pedestrians in front of shops.

There are many ways of displaying windows, mainly including the following: < /p >

< p > < strong > 1. Comprehensive window layout < /strong > < /p >

< p > it displays many irrelevant commodities in a window to form a complete window advertisement.

Due to the great difference between the windows, the design must be cautious, otherwise it will give people a sense of "assorted porridge".

It can be divided into horizontal window display, vertical window layout and unit window layout.

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< p > < strong > system window layout < /strong > < /p >

< p > large and medium-sized shops have larger windows, and can be displayed in a window according to the categories, properties, materials and purposes of the products.

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< p > < strong > thematic display window < /strong > < /p >

< p > it takes an advertisement topic as the center to organize different types of merchandise around a specific event and pmit a theme of appeal to the media.

It can also be divided into: Festival display - to celebrate a festival as the theme of the festival window theme; event display - a social activity as the theme, will be linked goods display window; scene display - according to the commodity use, the associated products in the window set into specific scenes, in order to induce customers to purchase behavior.

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< p > < strong > < a href= > //www.sjfzxm.com/news/index_c.asp > window layout < /a > /strong > /p >

< p > refers to using a variety of art forms and processing methods to introduce a product in a window, for example, a single commodity specific display and a specific display of commodity models.

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< p > < strong > season display window < /strong > < /p >

< p > according to the seasonal variation, we should display the < a href= "//www.sjfzxm.com/news/index_c.asp" > season commodity > /a > for display, such as the sweater and windbreaker in the late winter and early spring, the summer wear, sandals and straw hats in the late spring and early summer.

This method meets the psychological characteristics of customers buying in season and is used to expand sales.

However, seasonal display must be displayed in advance one month before the season arrives, so as to promote the role of seasonal publicity.

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