Outdoor Brand Marmot China'S Channel Type Shopping Mall Accounts For 80% Less Outdoor Share.

< p > > a href= "http://sjfzxm.com/news/index_x.asp" > Marmot < /a > is a mountaineering equipment brand with a history of more than 30 years and a groundhog as mascot. It is also one of the most famous "a href=" http://sjfzxm.com/news/index_x.asp "outdoor brand < / a", founded in 1974, and is headquartered in California, USA.

With the development and growth of Marmot, there are thousands of shops in 27 countries all over the world.

In April 2012, a href= "http://sjfzxm.com/news/index_x.asp" > Beijing Rui Ji Long Feng International Trade Co., Ltd. < /a > became the general agent of China in Marmot, opening up the outdoor sports market in China.

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< p > China as the focus of its Asian market, in the two years of entering the Chinese market, Marmot has made full efforts to open up the market and establish a sales network.

According to statistics, the number of channels has opened 62 stores in Beijing since 2012, including 20 in Marmot and 42 in other regions.

< a href= "http://sjfzxm.com/news/index_x.asp" > channel type mall > /a > 80%, outdoor shop share less.

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< p >, we can see that Marmot and TheNorthFace, < a href= "http://sjfzxm.com/news/index_x.asp" > Columbia < /a > Timberland and other competitors are located in the positioning area, and will gradually find their own market commanding heights.

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< p > in China, Marmot targets the target group as a 28-45 year old business oriented consumer group, focusing more on urban business and leisure life, rather than being confined to professional outdoors.

In addition to high-end outdoor enthusiasts such as sailing, mountaineering, skiing and so on, there are two types of customers that Marmot most wants to capture. Business travelers may need some windbreak, rain proof clothes, warm clothes and clothes to go to meetings, but they don't want to put too much stuff into their trunk. Tourists may want to wear pictures when they buy clothes, but the general outdoor brands emphasize their functions.

< a href= "http://sjfzxm.com/news/index_x.asp" > down coat < /a > is also a landmark product of Marmot, and is also loved by celebrities and fashion people.

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