Camels Sign Baer, Rushing To High-End Outdoor Market

< p > after the Pathfinder introduced the "a href=" //www.sjfzxm.com/news/index_c.asp "high-end brand" /a > Discovery, the camel also turned its gaze to the high-end outdoor.

According to Wan Jingang, general manager of camel, "in 2014, Han Han, camel and Baer opened up high-end outdoor."

Camel yesterday told the Beijing Business Daily reporter that it will independently develop high-end products, rather than the introduction of foreign brands, concentrated in mountaineering, hiking and other fields.

But in the industry view, "even in terms of product performance close to high-end standards, but lack of brand accumulation is an insurmountable chasm".

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > camel < /a > said, "outdoor survival expert Bell Grills formally signed a camel, and served as director of global product design."

According to the Beijing Commercial Daily reporter, Baer hosts a Man Vs Wild with a rich outdoor outdoor experience, which has DiscoveryChannel.

After joining the camel, Baer's main job is to provide guidance and design advice to high-end outdoor products in the capacity of global product design director, to participate in personal evaluation, to put forward innovative suggestions on product control function index, to product, and introduce international first-class outdoor product design.

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< p > data show that the number of international outdoor brands has reached 418 in China.

In early April of last year, mammoth's first retail store opened in China. As of now, a dozen retail outlets have opened in other cities in China.

Canada's top outdoor brand, the founder and sales director of Shanghai frog commercial and Trade Co., Ltd., Sujie, told the Beijing Commercial Daily that the market growth rate of the company was 50%-60% in 2012, and maintained the same level in 2013 and gradually stabilized.

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< p > the high-end brand of Pathfinder < a href= "//www.sjfzxm.com/news/index_c.asp" > Discovery < /a > was launched on May and June last year. "Double 11" contributed 700 thousand yuan of sales on that day.

In the view of Liu Yanli, general manager of Pathfinder electronic commerce, compared with the mass brand Pathfinder, the price of Discovery is higher than 30%-40%, and the customer is better.

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Less than P, however, the main contributor to outdoor sales is still public outdoor.

Take Pathfinder as an example, the sales of "Pathfinder" brand in "double 11" reached 78 million yuan, and Discovery was less than 1%.

Sanfo outdoor chairman Zhang Heng believes that there are two main outdoor consumption items, one is mass outdoor consumption, the other is high-end outdoor consumption.

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Less than P, high-end brands such as Columbia and the north have expanded a number of product lines, ranging from professional to leisure.

Although high-end outdoor brands are constantly expanding into other sports areas, product lines are more focused on professional sports and cultural identity.

Liang Qiang, an associate professor at the outdoor sports and leisure economy research center of Tianjin University of Finance Economics, looks at the need for high-end outdoor outdoors to upgrade the needs of the outdoor population, rather than the current outdoor crowd.

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