Founder Of Wolf Wolves: 17 Years Of Wealth In The World Of Wolves

< p > < /p >.

< center > < img alt= "" src= "http://www.linkshop.com.cn/upload/article/2014/fck_2014114142823_688.jpg" width= "447" height= "328" / "< /center >

< p > < /p >.

< p > seven wolves: from "made in China" to "created in China", "men are more than one side, which side do you show today?" < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107102" > seven wolves < /a > TV advertisement to "struggling men" spread his life proposition and put forward "new culture of men's clan".

< /p >

Since the establishment of the P wolf, the company has focused on creating its own brand, condensing its own values and creating its own brand culture.

At the same time, we are groping for the internationalization road.

< /p >

How far is the distance between P and wolves to internationalize? How is the path? This is a problem that a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107101" > Zhou Shaoxiong < /a > has been thinking for more than 10 years.

"In the process of studying brand, we are earlier than others and are more interested in studying the development of foreign brands than others."

Zhou Shaoxiong said.

< /p >

< p > after examining the development history of large garment enterprises such as the United States and Japan, Zhou Shaoxiong found that these world-class enterprises also developed on the basis of the manufacturing industry first, and then separated them by capital means, resulting in their large number of subordinate brands and factories.

< /p >

After China's entry into the WTO, the garment industry faces the severe challenge of foreign brands after China's entry into the P.

Zhou Shaoxiong pointed out that because of the long accumulation of foreign brands and high cultural added value, their production outsourcing has separated space.

And like the seven wolves to create a Chinese clothing brand, at present, with the added value of its brand culture less than that of foreign brands, the development of enterprises is still at an important stage relying on production.

< /p >

After more than ten years of development and accumulation, the manufacturing base of P has become an advantageous resource for Chinese clothing industry to resist foreign brands.

After the entry of WTO, the fact that the world garment industry has been pferred to China proves that foreign businessmen want to talk about cooperation by making use of China's manufacturing capability.

Based on this, the seven wolves will not abandon their production business because they want to engage in brand management.

In Zhou Shaoxiong's view, the company's production is not only the foundation of the company's profit, but also the engine to promote brand development.

#p# subheading #e#, of course, production is the foundation, but it is not the only power to support brand management.

After years of brand management, the seven wolves know that rapid reaction and smooth supply chain will also enable enterprises to get more profits from circulation and cultural added value.

Zhou Shaoxiong said that the future development of the seven wolves should use the concept of circulation and the concept of culture to manage the brand, for example, when producing fashionable clothes and shirts, the mode of outsourcing will be adopted, while the self built factories will be concentrated on the production of casual clothes that the company relies on to dominate the industry.

< /p >

< p > "to do well in the domestic market is to do the international market, not to say no to go out, but to internationalize the domestic market."

Zhou Shaoxiong's views are very original.

< /p >

< p > through the brand upgrading and capital expansion in recent years, the gap between "//www.sjfzxm.com/news/list.aspx Classid=101112107105" and "international brand < /a" has been re measured. At this time, Zhou Shaoxiong found that from the operational perspective, the international pformation of the seven wolves in the past two or three years will be completed, but it will take a certain time to express all the consciousness to the nerve ending a.

"The internationalization of the clothing industry is divided into two aspects, one is manufacturing, the seven wolves have already achieved internationalization, and there are many opportunities for international brand cooperation. One is brand output, and if we want to build our own brand in the world, it still needs a process.

In the future, we have to contact more partners in overseas retail business, and through their channels, through their understanding of the international market, and better understand the psychology of foreign consumers, we can enter the international market faster and easier.

Of course, the most important thing is to do well in the internationalization of the Chinese market, so internationalization is a matter of course.

< /p >