Dongguan'S Retail Appliance Layout In "Mutation And Breakthrough"

< p > < /p > P > this year the industry is called a href= "www.sjfzxm.com/news/index_c.asp" > traditional retail /a > pformation year. The chain shows that it will cater to the needs of the market and consumers.

< p > three big appliance chain views are different. Some indicate that the traditional retail industry has brought a great impact. In the future, it may become bigger and bigger. < /p > < p > the new year, will the home appliance stores in the hottest areas of Dongguan city again fine tune, and will the impact of the electricity suppliers on the shops be slowing down? Is the three major home appliance chain the main defensive city or the main street in the enclosure expansion? This year is known as the year of the traditional retail pformation in the industry. How should each chain be changed? At the beginning of the lunar year of the horse year, the above chain accepts the exclusive interview with our reporter, which gives us a detailed outline of Dongguan's retail appliance layout in "mutation and breakthrough". < /p >

< /p > < p > strong > the hottest area will be readjust? < /strong > /p > P > once the east city and the junction of Dongguan City were once the focus of the layout of the home appliance chain. The peak area of the 1 square kilometers gathered 12 stores and the density even exceeded the core business circle of the first tier cities.

< /p > < p > however, after several times of baptism and shock in Shang Hai, there are now 10 stores left behind. Among them, Dongguan Suning has two remaining parts in the online and offline integration and optimization. The local chain fashion appliance Venice store has been converted to another one, and has two stores. Dongguan Gome has added the Ying Feng home Plaza store, and the number of stores has increased to four.

In addition, Shun Dian and Wah Kang also have a store "garrison".

In the new year of "/p < p > New Year, will there be any tightening of stores or re containment?" fashion appliances say that unless there is a problem of rental tenancy, the possibility of withdrawing from the a href= "www.sjfzxm.com/news/index_cj.asp" > business zone < /a > is less likely.

Dongguan Gome also believes that home appliances stores in the city have been relatively saturated, and this hot spot is unlikely to expand again.

"Suning.com has become our largest store in Dongguan, and the number of hits per page has multiplied."

Dongguan's Suning language shows its confidence in online checks and balances.

< /p > < p > however, people familiar with the situation in the industry say that although the shop is still open, the lease is about to expire, while the Dongguan World Expo shop is also facing the problem of the expiration of the lease. It seems very interested in the latter property, and is now in contact.

< /p > < p > strong > expansion is the main attack on urban areas or townships? < /strong > /p > P > according to the reporter's understanding, in the consolidation process of Suning's frequent online attack and double line integration, the number of chain stores in various stores has been shuffled accordingly.

At present, there are 22 stores in Suning in Dongguan, 23 in Dongguan, and 24 in fashion.

The number of stores in the three major chains has been so close for the first time in history. But in the era of coexistence of e-commerce providers and shop operators, the importance of physical stores is being weakened.

< /p > < p > especially when the stores in the urban areas and the key towns are becoming more and more saturated, are the new chains going to continue to dig the consumption power of the city in the new year, or will we take the blank street as the main direction?

Dongguan Gome relevant departments responsible person bluntly, taking into account the potential consumption power of migrant workers in rural areas, as well as Sha Tin, Cha Shan and other 14 townships have not yet network distribution points, so in the year or mainly in the blank Town Street, "since April will be in the town layout of 3 new stores", at the same time upgrading and upgrading of existing stores, enhance the profitability of single stores.

< /p > < p > Dongguan Suning also said that apart from the existing stores that focus on replacing the old business circle this year, "the blank core business district of the existing empty towns or the existing covered towns will be fully covered through the newly opened stores", and timely expansion of the store outlets and functional area construction will enhance the output value of the single store.

< /p > P > Fashion electric appliances responded in a low profile, saying that the business circle will be assessed through passenger flow and rentals, and there will be no special deployment for existing or no stores.

The impact of the electricity supplier on the store business is < /strong > /p > P > strong > the impact of the new year is slowing down. < /p > /p > P > the new year, the impact of the electricity supplier on the traditional entity chain is increasing or slowing down. How will the latter respond to the idea that the consumer characteristics of the entity store and the electricity supplier are becoming more and more obvious after the competition with the electricity supplier. The small household appliances and 3C products that can be picked up by consumers are more likely to choose online shopping, while the traditional power companies still tend to buy experience from the entity stores, so it can be said that the impact of the current electricity supplier on the physical store is stabilizing. < /p > < p >

< /p > < p > "with the formation and stereotype of online shopping habits of consumer groups, its impact on physical stores is becoming more stable."

Dongguan Gome also insisted.

According to the responsible person of relevant departments, under the Gome line this year, we will optimize the channel and control the rental cost, effectively reduce the rate and raise the profit level, expand the new products online, and comprehensively promote the differential products of high margin, so as to enhance the comprehensive gross profit margin of the electricity supplier.

< /p > < p > "after we have completely pformed into Internet enterprises, we have already involved maternal and infant supplies, home furnishing, clothing, books, finance and so on."

Dongguan Suning said that electrical appliances are only a small part of sunning's business, which will bring a great impact on the traditional retail industry, and it may become bigger and bigger in the future.

< /p > < p > strong > how will the traditional pformation year be pformed? < /strong > /p > P > there is a popular saying in the industry that this year is the year of pformation of traditional retail (or traditional business).

How will the three major appliance chains cater to the needs of the market and consumers in the new year? < /p > < p > Dongguan Suning said that this year will set up an independent logistics company and a two line converged large "operation headquarters" to support it. There will be Internet stores, mobile communications resale business, local life, and Yi Fu Bao financial innovation, consumer credit and PPTV.

And further revealed that in the Yi Hui investment platform, the Dongguan region attracted many local businesses to expand and enrich the platform products last year.

In terms of physical stores, this year, we will build the direct selling area and the self promotion point, and will gradually expand the sample of non electrical goods.

< /p > < p > reporter learned from Dongguan Gome, this year, apart from strengthening the advantages of offline stores, the chain will also deepen the strategy of multi-channel retailers integrating online and offline, and promote the development and sale of exclusive underwritten commodities.

Only fashion stores with physical stores also said that mobile marketing based on WeChat mobile terminals and micro-blog mobile terminals will become an important channel for sales growth in the future, so we will make some achievements in micro marketing this year, so as to narrow the distance between consumers and consumers.

Reporter: No, < /strong > /p > P > reporter: No "a", "subsidy" policy, "family subsidy" policy, assistance to the family, household appliances, the volume of household appliances tends to be saturated, and the growth rate of the property market is slowing down. Is this year's traditional household appliances still difficult to exert? "Dongguan Suning: at present, Suning has been pformed into an Internet enterprise in an all-round way, involving products from electrical appliances, maternal and child supplies, home, to clothing, books, finance, etc., and electrical appliances are already a very small part of the operation of Suning" strong. < /p > < p > < strong > pmission under multiple factors.

But the store will still rely on the purchasing and logistics advantages of Suning platform to bring consumers plenty of new sources of goods and to offer preferential prices and services.

< /p > P > Fashion Electronics: we are confident of this year's sales. This confidence comes from the close cooperation with suppliers and brands.

At the same time, with the opening year of Dongguan light rail approaching, or will bring the housing market recovery, this is also one of the reasons why we are optimistic about sales this year.

< /p > < p > Dongguan Gome: the factors that affect the consumption of household appliances exist objectively. However, the economic complex of districts and towns is increasing gradually, and the demand for urbanization is further expanding.

We will grasp the development opportunities of Dongguan's regional market and bring about sustainable growth for our business.

< /p >