Building A Brand Image Of China Made Country

< p > recent haze weather has aroused heated debate, and the increasingly strong awareness of energy saving and environmental protection has made people reconsider the problem of overcapacity in China's industries. It is a common understanding to achieve industrial upgrading and upgrade China's manufacturing industry as soon as possible.

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Li Keqiang, premier of the State Council of China, made a report on the work of the government at the two session of the twelve National People's Congress, pointing out that in 2014, there were still unstable and uncertain factors in the world economy < a href= "//www.sjfzxm.com/news/index_s.asp" > recovery > /a >.

The government will promote export upgrading and balanced trade development from a strategic perspective, guide the pformation and upgrading of processing trade, support enterprises to build their own brands and international marketing networks, develop service trade and service outsourcing, and enhance the status of Chinese manufacturing in the international division of labor.

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< p > reviewing the beginning of reform and opening up, in the 90s of the first century, most of the Chinese made to the world were living daily necessities, clothing and clothing, small household appliances, etc., with low technology content and relying on cheap labor to win competition.

However, with capital investment and technological innovation, the image of China made in the world consumer's mind has changed quietly.

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Runstra, a young accountant at a Vietnamese restaurant, told Xinhua in an interview with Xinhua News Agency: "in my parents' age, Chinese products were very popular. My family had many Chinese made daily necessities. In recent years, Chinese brand goods became popular in Vietnam, and I would like to try better quality Chinese products."

John Wade, a Swedish university student, also said that the credibility of Chinese products is improving in Sweden. He is optimistic about China's manufacturing. I believe that with the further development of China, we will have the ability to create better products.

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< p > high quality Chinese manufacturing is inseparable from technological innovation. Innovation is the driving force for economic restructuring and optimization.

In his report on the work of the government, Premier Li Keqiang said that we should put innovation in the core position of the overall development of the country, promote closer integration of science and technology with economic and social development, and promote the upgrading of Chinese industry to the global value chain.

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< p > at present, the focus of manufacturing in China has gradually shifted to the field of independent innovation. The state a href= "//www.sjfzxm.com/news/index_q.asp" > policy < /a > also escorts technological innovation.

The government's work report proposes that we should speed up the reform of the science and technology system, improve the public technology service platform, improve the implementation mechanism of major science and technology projects, encourage scientific researchers to start businesses, increase the protection and utilization of intellectual property rights, and thoroughly implement the talent development plan.

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Less than P, it is worth mentioning that last year China's electronic application software (APP) revenue rose to the top five in the world.

Taboada, executive director of the Argentina China production and business association, pointed out specifically that China's ultra high mobile phone penetration rate is giving birth to a competitive application market and mobile business opportunities, such as WeChat. Now many Argentines have started using WeChat from China.

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Li Guanfang, director of digital strategy of Singapore newspaper holding China News Group, said: "our perception of Chinese made products in the past is cheap and mass production. However, the innovation of China's information technology industry has changed these impressions. Chinese enterprises have the potential to develop into the world's leading companies in the field of information technology and new media platforms." P

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"P" Vietnam Telecom FPT staff member Ruan Hong also believes that China is now an information technology power, has developed a lot of APP, China's IT enterprises occupy a high position in the international market.

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Besides P, the government has also encouraged the export of large sets of equipment such as communications, railways and power stations to make Chinese made large equipment world-renowned.

Dobers, Vice Minister of communications of Czech, said that Czech intends to build high-speed rail projects. They consider allowing Chinese companies to participate in the construction of high-speed rail projects.

In addition, the Ministry of communications of Czech is concerned about the possibility of cooperation with China in the field of satellite positioning and space.

"We know that China has the technology and potential in this area," he said.

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< p > industrial upgrading requires decision-makers to have an open mind, strengthen cooperation with the world and carry out global sourcing.

China Eastern International Group Shanghai Rong Heng International Trade Co., Ltd. is optimistic about Bangladesh's labor cost advantage, and produces underwear in Bangladesh investment company.

The company's executive general manager, a href= "//www.sjfzxm.com/pioneer/" > Deng Weiwen < /a >, said that they plan to establish a global procurement system, search and obtain the right raw materials around the world, and continue to invest in production technology research and development and equipment, so as to maintain the leading production technology and production capacity.

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P, however, we should also realize that building a brand image of China's manufacturing industry can't be supported by only a few brands.

Jens Peter Otto, head of China Business Department of PWC German company, pointed out that only when thousands of Chinese enterprises fulfill their high quality commitments over a long period of time can Chinese manufacturing become synonymous with high quality.

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< p > China's industrial upgrading and sustainable growth are also good for the world economy.

Steven Barnett, director of the Asia Pacific Division of the International Monetary Fund, once said that China is the biggest contributor to global consumption and demand. With economic development, China will move towards a higher level of the global industrial chain, which will make an important contribution to global economic growth.

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