Big Brands And Small Brands Have Their Own Advantages.

< p > contrast 1: < a href= "//www.sjfzxm.com/news/index_c.asp > > big brand < /a > entry threshold is high.

Big brands: the first purchase is usually around 100 thousand yuan; small brands: the first purchase value is about 15 thousand yuan.

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< p > expert comment: because the price of a single brand of a large brand is relatively high, and in order to display the brand image, it is generally required to enter all styles when buying the first product, so the first purchase value is much higher than that of the small brand.

Investment threshold and the grade of underwear brand are corresponding, small brand investment threshold is the lowest, small investors are easier to enter.

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< p > contrast two: small brands can be flexibly less than a href= "//www.sjfzxm.com/news/index_c.asp" > discount < /a >.

Big brands: strict discount according to the unified discount stipulated by the merchants; small brands: in the case of knowing the business, the franchisee can decide the discount in the profit space.

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< p > expert comment: the unified rules of big brands are discounted, while small brands are not well-known in the market. Merchants give franchisees more flexible management power, which helps brands win more consumers in a short time.

However, discount will not be a major factor for consumers to consider. Compared with other brands, the reputation and product quality of large brands are much better than those of small brands, and it is easier to get consumers' trust.

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< p > contrast three: < a href= "//www.sjfzxm.com/news/index_c.asp" > profit margin < /a > is different from income.

Big brands: investors take 2/3 at market prices; small brands: generally between 4 and 55% off.

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< p > expert comment: different underwear businesses give different discount to goods, and the profit rate is different.

Although the profit margin of small brands is relatively high, because the price of the commodity itself is relatively low, the income of single product is not large, so it relies on sales volume.

The profit margin of big brands is relatively low, because the price of single products is relatively high, so the returns of single products are high.

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< p > contrast four: small brand competition is relatively small.

Big brands: competition is more intense; small brands: competition is relatively small.

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< p > expert comment: the competition of large brand stores is mostly from the brand's own franchised stores. Many large brands are set up by the company directly in the department stores.

The existing big brand stores that have done well have started their business very early, mainly relying on long-term fixed customers.

Small brands compare with different brands, but the quality is relatively guaranteed. Moreover, the shopping environment and service quality are much better than the ordinary ones. Many young girls and students with low consumption level prefer to buy underwear in this brand store.

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< p > small brand franchised stores do not have high brand investment risk, and are more suitable for ordinary investors to get ready and risk low.

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