Clothes Are More Than Clothes.

China's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > forum has been held for the first time in the form of the "Aesthetics Conference" this year to explore the "constant concern" of the forum that has lasted for 19 years: traditional culture and common value, and it is another hot topic: how to embrace the change of the clothing industry with "Internet thinking" as a contrast.

Contemporary Chinese garden master Ye Fang, Zen, musician, cultural commentator Lin Gufang, architectural scholar Xia Zhu nine, and exceptional brand creator Mao Jihong, peppermint glutinous rice onion China < a target= "_blank" href= "//www.sjfzxm.com/" > designer, /a, shop investor, iLOOK magazine publisher Hong Huang and other creative people at the Forum, put innovation in the Chinese culture system, trying to return to the origin of value idea is quite thought-provoking.

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< p > < strong > Mao Jihong: return to the essence of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the essence of < /strong > /p >

< p > exceptions < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Mao Jihong, chairman of the board of directors, with his experience of winning the first battle in the urban cultural experience space, which sells books and sells designer products at the end of 2011, takes an example of his experience.

The operator should think about how to return to the original origin of the enterprise. The theme of this year's "exception" is "back to the origin" and return to the thing that we do the most profound thing in making clothes and making the brand, which will not be easily taken away by others.

We must trust consumers, believe in their creativity, and believe that we have the ability to embrace this era of upheaval. Of course, the premise is to let go of ourselves first.

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"P" is unique. Hong Huang takes the growth story of "80" a target= "_blank" href= "//www.sjfzxm.com/" > Fashion Designer /a > Zhang Na and her brand FAKE NATOO as an example, emphasizing the importance of brand connotation.

"Zhang Na told me that her clothing brand is about dedication, about giving people warmth, though she may not have figured it out clearly, how to express it with clothing.

But she insists that these two words are very important, and every quarter of every season should show "dedication" and "warmth".

I think this is the birth of a brand.

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< p > in Hong Huang's view, "brand building may have something to do with what you think in your mind. It has nothing to do with public relations companies. He can help you perform, but he can't help you think."

Like CEO, a 43 year old Herman who was not new, told her that Hermes did not even have a marketing department.

"Of course, they have communication experts, but they are only subpoenaed, which means to convey the meaning of Hermes to the consumers in the most understandable and emotional way. They are not market participants."

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< p > < strong > Ye Fang: the way of Xuan Xuan, because of borrowing the law < /strong > < /p >.

< p > the artist and the master of contemporary landscape architecture are focused on the unique Chinese aesthetic system.

"Poetry and painting design, design poetry and painting, in fact, is not a bit of a twist. In a nutshell, it is a poetic and picturesque form.

This kind of thinking is exactly what is needed in today's design.

If we can seriously consider this problem, that is, how to put the problem of form and form into metaphysics, and to present it in a poetic form, it is not far away from the picturesque form.

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< p > this involves a very important appreciation system of Chinese people. Ye Fang is summed up as "the way of metaphysics and borrowing."

"In the late Ming Dynasty, the literati had done a good job of combing: how to suit the local conditions and borrow the environment skillfully.

This is not only an idea of China, but also a way of art.

There is a famous couplet in the bamboo house of Humble Administrator's Garden. The upper couplet is "easy to borrow the clear wind and clear the moon", and the lower league is "moving the water and quiet watching the mountain". This couplet embodies the unique appreciation system of the Chinese very well.

What is the main element of expressing the way of "Xuan Xuan" and "borrowing the law"?

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< p > < strong > Lin Gufang: the three levels of clothing design < /strong > < /p >

< p > Zen, musician, cultural commentator and Lin Gufang, director of the Institute of art, Taiwan University of light, have been on the stage for thirty years.

In Lin Gufang's view, costume design is divided into three levels: "the first is the artistic style, the second is the cultural identity, the third is the realm of life". "At the moment we have only awakened or accomplished in the first level.

For enterprises or designers, the emphasis is still on the brand building that we all talk about.

But in addition to the style of art, I think it is more important to provide a choice of life.

This choice of life enables each one of us to find more recognition and make life more colorful.

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< p > clothing is the symbol of the ethnic group.

Japan has kimono, South Korea has Hanfu, why China does not have its own clothes? Lin Gufang believes that this is because in the long history of China's development, the dynasties are changing frequently, forming the characteristics of multi-ethnic communion. When the new dynasty erased the past history, it often erased our clothing elements, so we could not find a single Hanfu.

"Today, in the face of the problem of no Chinese clothing, I think this is something that designers are trying to do.

Clothing as cultural identity is so important.

Especially in an international situation, when Chinese people can not find their own clothes, the cultural identity of clothing is even more prominent.

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< p > Mr. Lin shook his shirt and said that you can see that the clothes we wear are not as good as suits. This is because traditional clothes are semi tailored. This is not a lack of technology, but represents the inheritance of culture, just like Peking Opera, which has its aesthetics here.

"Wearing such a dress is not necessarily a pure Chinese culture, but at least it is a recognition of life philosophies.

This cloth represents a simple and natural life. Such an attitude of life is not negative, but rather comfortable in the world of self selection.

Such clothing represents life's practice and practice.

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