The Green Box Hits The Baby Market, And Maxixi Fired The First Shot.

< p > with the advent of the fourth baby boom, the first brand of green children's online box is the first to launch a green box. It is reported that maxixi began to make official efforts in autumn and winter this year, and the layout of the whole network. < /p >
< p > > a href= "http://sjfzxm.com/news/index_s.asp" > maxixi < /a > not only built Tmall store by oneself, but also took advantage of the existing channels of green box to enter Tmall, vip.com and branding group. These not only meant saving the cost of promotion, but also meant huge customer flow and full sales transformation. The adjustment of green box on the product line is not only a huge market opportunity after the launch of the "two child alone" policy, but more importantly, the development potential of the baby market. < /p >
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< p > however, the "baby economy" has accelerated the layout of the a href= "http://sjfzxm.com/news/index_s.asp" > children's wear < /a > market. Besides the Taiping bird, Jiangnan Buyi, attachment, Semir and other garment enterprises, the sports brands of 361 degrees, Anta, Lining, Nike and other sports brands have no exception to increase the number of children's products business, and strive to get a share in the children's wear market. At the same time, in addition to domestic enterprises, foreign fast fashion brands have introduced their children's clothing formats. It is reported that H&M, Zara, Muji, UNIQLO, etc. have set up children's special stores in some cities, and H&M has even opened a separate children's wear shop. It can be imagined that the future market of baby children's clothing must be a fierce battle. < /p >
< p > and after entering the field of baby care, many children's children's clothing brands find that compared to Zhongda children's clothing, infants and young children aged 0 to 3 have higher requirements for safety, environmental protection and specialization. Therefore, in terms of processing and manufacturing, infant children's clothing has a high demand threshold for enterprises, and not all enterprises can adapt to the "survival rule" of children's children's clothing market. < /p >
On the other hand, consumers complain that the price of brand children's clothing is too high to be accepted. On the other hand, businessmen complain that the cost of children's clothing is high and the profit space is not high enough. P For children's clothing brands, how hard is it to solve this equation? < /p >
< p > Han Jizhi, director of operation of maxixi, gave me an account. China has promulgated relevant standards for compulsory determination of color fastness of children's clothing and determination of formaldehyde and pH value. Therefore, strict fabric standards have increased the cost of children's clothing products. Unlike ordinary adult clothing, maxixi's requirements and testing for children's fabrics are more stringent. All of them adopt class a fabrics, which means the cost of children's clothing is rising. < /p >
< p > followed by strict standards of production, including Masisi's children's clothing before the production of children's clothing must be woven fabric samples sent to the designated national testing department for fabric safety testing, to ensure that the fabric reaches the standard. After making garments for children's clothing, sampling inspection of garments must also be carried out. To a certain extent, this resulted in an increase in the cost of children's clothing testing. < /p >
< p > at the same time, the production process of children's clothing is more complicated than that of adults. It can be said that children's clothing production is more processed, and the process requirements are higher. The production process is longer, and some decorative processes such as embroidery, applique, printing, inserting and inserting for the sake of childishness will result in a decline in the number of bicycles / platforms and the rise of labor costs due to time consuming and labor consuming. Although children's clothing is less expensive than adult clothing, the cost of material saved is simply not up to the cost of increasing production costs. Moreover, children's clothing accessories are more stringent, and the cost is also high. < /p >
< p > such an account, the input and output ratio of < a href= "http://sjfzxm.com/news/index_s.asp" > children's wear < /a > can not be compared with that of adult women's wear or men's wear. It is also very sensitive because of the safety of children's clothing, and it also discourages many fashion dealers. But maxixi went against it and did enough articles on the safety of children's clothing, which attracted some industry attention. < /p >
< p > industry analysis, for a new network brand, Mai Xi Xi "children's clothing safety" requires their pursuit of high-quality infant clothing, which means that the cost of quality control is bound to rise, and the market is not yet acceptable, before the brand has yet to have influence, this will inevitably affect the profit margin. < /p >
< p > but in fact, Masisi has been doing well since he was born. It is widely believed that strong brand promotion is the core strength of maxixi. On the big screen of Beijing metro, the strong LED put on the "machsi" advertising film "being a child is not easy", making it "difficult to be a child" has become the mantra of Beijing children. It has invested heavily in the "children's wear safety" public service publicity. The more than 200 square meter large children's wear safety public service advert is in Dalian. The children's wear safety video is playing in the fourteen cities of the country. The safety topic of children's wear is raised, triggering earthquake in the industry. Maxixi takes advantage of cultural marketing and entertainment marketing. A series of marketing tools have made many people feel shocked. < /p >
< p > in the eyes of the industry, as an original brand in Taiwan, Maxi Xi baby is so quick to use the localized way to brand marketing, which has to be called out. < /p >
< p > plus maxixi as an original design brand in Taiwan, it is highly concerned about product design, and its product design ability should not be underestimated. You know, with the increasingly fierce market competition, distinctive product styles and styles are the most effective ways to effectively enhance the added value of brand products, enhance sales competitiveness and expand sales profits besides brand names. < /p >
"P", so it is no wonder that insiders predict that maxixi has great opportunities in the baby market. It is understood that maxixi is currently positioning children's clothing at the age of 0-3, but on the product line will gradually expand to baby products, such as baby textiles, children's shoes, toys, etc., as a professional children's clothing green box, is such a huge market space, so that it launched Masisi in 2014. < /p >