This Summer, Traditional Clothing Is Once Again Popular.

Hangzhou has entered the summer mode in May, and women in the streets have changed. Summer wear Some of the long skirts are fluttering, while others are wearing short skirts of temperament. Cheongsam with traditional culture has also entered the eyes of consumers and integrated modern elements. How can it be more popular with consumers?

　 Two sisters and grandmother's insistence

A few days ago, the author talked to Ye Jianying, Ye Liying, the twin sister of Hangzhou Wei Yun brand, and listened to their stories about cheongsam.

The two sisters recalled: because of the wonderful grandmother who lived in the Qipao craft, they also had the urge to do cheongsam in their young minds. Looking at Grandma's stitches embroidered on the cheongsam pattern, one of the cheongsam in grandma's hands. The hearts of the two sisters are full of hope. With the love and persistence of the art of dress, and the wonderful skills of grandma, Wei Yun has made the Oriental dress culture most effective from the family workshop in 1995 to the door shop in 2001 and to her own factory.

From the beginning of one month to one half of the next month, to the present Wei Yun Gao Ding. Couture For decades, cheongsam, like a day, needs a persistent persistence and innovation. Why should we stick to this cause?

The two sisters felt lucky to be able to find jobs that they liked, and that they could be happy to do what they liked. They were the kind of happy people. Doing your favorite business is like loving a person. It is sweet to work hard again. They feel that wearing cheongsam is the first thing to wear to themselves. Secondly, "I believe that those who pay attention to our ceremony are more envious and appreciating, so calm and calm."

Impression of Cheongsam in the eyes of netizens

In order to know more about women's understanding of cheongsam, I recently launched a "cheongsam" post on a well-known forum.

Netizens "little fish" think: Cheongsam itself has a certain historical significance, coupled with the high degree of appreciation, and therefore extremely rich collection value. Although there are not many women in modern cheongsam, many places in modern Qipao retain their traditional charm, and they can also reflect the beauty of fashion.

Netizens "cola" believes that the elderly can celebrate their birthday, and children can wear Tang costume for their birthday. The Chinese dress on the wedding day of the bride and groom needs to wear Tang dress Qipao.

Some netizens believe that cheongsam is no longer a pure cheongsam for consumers. Cheongsam can always remind people of some meaningful things: the high cloud bun, the warm and cool jade bracelet on the hand, the bead pendant on the ear, and the thousand year fragrance that is separated from the ancient wooden box. Cheongsam is the traditional clothing of Chinese women, rather than the annihilation of historical clothes. It has a vicissitudes of the past and a new look.

　 Cheongsam industry needs improvement

With the opinions of netizens on cheongsam, I interviewed professionals in the industry. Insiders pointed out that cheongsam sellers are designed according to their understanding of cheongsam culture, and consumers are looking for the right cheongsam from their own needs. Products are the most powerful weapon in this industry for consumers.

Viewed from various angles, cheongsam It is gradually becoming popular. This is a good trend. With the popularity of cheongsam, it will also lead to a return to the old style and continue the traditional culture of China. We expect this trend.