Shen Guojun: Yintai Is Defining Six Directions For Development

Yesterday, the reporter met Shen Guojun at Peking University's collaboration with the social welfare management master's program of Yintai group. When he accepted an exclusive interview with our reporter, he revealed that the retail projects of Yintai must be transformed to face challenges. In the future, the shopping center format will be vigorously developed, and 10 new shopping centers will be opened each year, reaching 100 scale in a few years. As a necessary step, Yintai will increase its cooperation with Alibaba. Yintai group's 01833.HK will jointly establish a platform company with Alibaba to inject Yintai network resources into the platform company. Alibaba intends to invest about 1 billion yuan in the platform company. < /p >
< p > < strong > Alibaba capital cooperation again < /strong > /p >
In the year of P, Shen Guojun resolutely abandoned the "iron rice bowl" of the financial industry and chose to go to sea, thus achieving the retail department empire of Yintai department. However, in recent years, with the low consumption and the impact of the electricity supplier, the physical retail industry has gone from bad to worse. Although the performance of Yintai business is pretty good, Shen Guojun has seen the crisis. < /p >
< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > retail > /a > we must reform, otherwise it will become more and more difficult. But how to transform O2O (online offline cooperation) is very particular. It is very difficult for retailers to do electricity business by themselves. For example, it is very difficult to transfer passenger traffic and low conversion rate, so a better way is to cooperate with mature e-commerce companies. So we joined hands with Alibaba. Shen Guojun told our reporter. < /p >
Less than P, not long ago, Alibaba decided to invest strategically in Yintai business with HK $5 billion 370 million. The two sides will integrate the advantageous resources and construct a set of future business infrastructure system to open up the online and offline businesses. After the transaction is completed, Alibaba will hold 9.9% of the Yintai business and the convertible bonds with a total amount of HK $3 billion 710 million. The two sides agreed that in the next three years, under the premise of the relevant laws and regulations, Ali group can convert convertible bonds into ordinary shares of Yintai business, so that Ali group's stake in Yintai business will not be less than 25%. < /p >
< p > "for us, Alibaba has hundreds of millions of tourists, which can not be imagined by physical retailers. For example, we have operated for over 10 years. About about 1600000 members of Yintai VIP have been in operation for over about 1600000 years, and the payment item "Yintai Bao" that we launched with Alibaba has received 5 million members in only a few days. This figure is unimaginable by the traditional industry. But entities do not have to despise themselves. We have offline resources. For example, we have 10 million SKU (deposit certificate management) and more than 2000 partners, all of which are lacking and needed by the electricity supplier. Therefore, after Alibaba invested in Yintai business, our two sides have begun to share and integrate data and background. Shen Guojun revealed that Yintai Bao is the first product of the two sides' cooperation. At present, 5~6 new products are being developed and will soon be available. < /p >
"P" may be the relationship between Zhejiang businessmen. Shen Guojun and Ma Yun are highly efficient businessmen. After announcing the capital cooperation, the two sides have begun the next step of capital cooperation. "Yintai business is about to join Alibaba to form a platform company. The platform company will soon be registered. We will inject the resources of Yintai network into the platform company, and Alibaba should invest about 1 billion yuan according to the agreement. The operation of this platform will be mainly based on Yintai business, which is also to cooperate with our own business and O2O cooperation." Shen Guojun said. < /p >
< p > < strong > 100 a < href= > //www.sjfzxm.com/news/index_c.asp > shopping center < /a > dream and rookie prospect < /strong > /p >
P, who sat opposite the reporter and talked about the cooperation with Alibaba capital, Shen Guojun suddenly said with emotion: "maybe you don't believe that we were aware of today's retail crisis when we were very profitable when the department store was making money as early as 6~7 years ago. At that time, we held a company meeting in Wuzhen. So far, we all call that conference of great significance "Wuzhen conference". At that time, I suggested that the traditional department store industry would be adjusted in the future, so it was necessary to transform. Therefore, in the future, when developing new projects, we should not simply make single department stores, but should be shopping centers or complex projects. Therefore, our transformation and cooperation with the electricity supplier are long-term strategies. < /p >
"P", which was rarely interviewed, and was very low-key a href= "//www.sjfzxm.com/news/index_c.asp" > Shen Guojun < /a > yesterday, was in a good mood. Its "initiative" revealed the future development plan of the Yintai retail sector and the six major development directions of China Yintai in the future. "We now have nearly 40 shopping centers. We will open 10 new shopping centers this year. We will continue to expand at this rate every year. We plan to have about 100 shopping centers in a few years." Shen Guojun revealed that the overall development of Yintai is divided into six main directions: first, the cooperation between inno business main Rio Tinto and Alibaba; second, Yintai property is the main force to develop 100 shopping center projects; 20 projects are currently being built; third is mining, and now has found the wrong resources; Fourth is the management of the rookie, after a year's development, the rookie project has gone smoothly; fifth is Internet finance; sixth is the public welfare undertakings. < /p >
< p > "we now have our own public funds to help orphans and disabled children. Today we signed a contract with Peking University to work together in the master of social welfare management program. In the future, there will be three main directions in our development of public welfare undertakings, including management, caring for children and environmental protection. Shen Guojun said. < /p >
< p > in the six directions, what attracts much attention is the rookie made by Shen Guojun and Ma Yun. Reporters noted that Shen Guojun handed out yesterday's business card is marked by the rookie network board executive chairman, rather than the rise of China Yintai. While making the rookie in sync, Ma frequently made investments in mergers and acquisitions, such as Hang Seng electronics and Hengda club recently. In this regard, Shen Guojun laughs, he originally had 4 months to travel abroad in one year, but now he has no skills, especially after he joined hands with Ma Yun to create a rookie. < /p >
< p > "but Ma is busier than I am." The strategy of Alibaba should be more appropriate for Ma Yun. I think he is a very smart and clear thinking entrepreneur. All his strategies have long-term planning significance. Our rookie project is going well now. Rookie is a company that is built for the future. It is expected after 8~10 years. It will play an active role in promoting China's logistics and express industry. Shen Guojun said. < /p >