PHILPS Innovating Kitchen Electricity And Achieving Strategic Cooperation With Betty Kitchen

(1) hand in hand with the gourmet lifestyle, PHILPS's quality life division launched the first strategic cooperation platform in the world, bringing more meaningful innovations to consumers and building a healthy and comfortable life for consumers.

(2) cooperation based on PHILPS global quality resources and right Consumer Insight, and the professional cognition of Betty kitchen in the local diet culture and cooking lifestyle.

(3) this cooperation is aimed at providing consumers closer, more integrated, professional and innovative solutions in catering and cooking, helping Chinese consumers enjoy healthy and comfortable quality life.

(4) in the first year of cooperation, the theme of "24 solar terms and delicious food" was launched to further implement PHILPS's localization strategy and its commitment to the Chinese market.

PHILPS's quality life division announced today that it will launch its first strategic cooperation in the Chinese market with the leading cross media food life information platform, Betty kitchen, from July this year. The cooperation is the first time that PHILPS's quality life division has launched strategic cooperation with the media platform in the Chinese market.

PHILPS's quality life division is committed to improving people's lives through meaningful innovation. Its kitchen business leads the consumption trend for a long time, bringing solutions to meet the needs of local culture and health for global consumers. As a well-known cross media lifestyle information platform, Betty kitchen has long been committed to improving the quality of urban family life by spreading the trend of local catering culture and healthy lifestyle. Consistent corporate vision and values contributed to the first strategic cooperation between the two sides: through collaborative innovation in the field of cooking, to enhance the quality of consumers' healthy life.

With the launch of this strategic cooperation, PHILPS China high quality life division will jointly join the Beitai kitchen to form an expert committee to work together to promote the Trend Research Institute, the innovation kitchen network sharing community, the PHILPS Betty innovation kitchen, the high-quality cookbook collection column, and other online and offline projects.

　　 Philips Mr. Huang Ruiren, President of Greater China, quality life department

"PHILPS observed that global consumers have a consistent pursuit of life, that is, healthy, comfortable and quality life. In China, with the rapid improvement of people's living standard, this trend is particularly evident. The rising middle class consumers are more concerned about the quality of life. They want to eat safe, healthy and tasty food, and are keen to enjoy healthy quality through technology and innovation. PHILPS launched a series of innovative kitchen electricity, to meet the urgent needs of consumers to make safe and healthy food at home, but also to enable consumers to enjoy the fun of cooking and life. Huang Ruiren said.

Referring to the strategic cooperation with the Betty kitchen, Huang Ruiren said, "we are delighted to cooperate with the leading cross media food life information platform" Betty kitchen ". As an international brand, PHILPS, with its global network and market advantages, will provide solid resources for innovation and consumer insights for this cooperation. Together, we will bring more healthy lifestyles closer to their needs for consumers. cooperation Harvest the most win results. "