YOUNGOR Ranks Top Three In Ningbo'S Top 100 Brands List

Recently, the "2014 Ningbo brand 100 list" was produced by the Ningbo Business Development Research Association and the Chinese Academy of Social Sciences brand strategy research group and the China Market Association. The list shows that the total value of the top 100 brands in Ningbo reached 330 billion 740 million yuan, an increase of 22 billion 530 million yuan compared with 2013.

FOTILE won this year's list with its brand value of 16 billion 380 million yuan. Youngor and Ningbo port Immediately after that, the brand value was 14 billion 690 million yuan and 14 billion 250 million yuan respectively.

from brand On the order of magnitude, there are 8 brands in Ningbo, which are more than 10 billion yuan, namely, FOTILE, YOUNGOR, Ningbo port, Ningbo bank, AUX, Taiping bird, Hangzhou Bay Cross Sea Bridge and Shan Shan. The number is flat with that of last year; Ningbo brand from 5 billion yuan to 10 billion yuan has 13, an increase of 4 over last year.

In terms of regional distribution, Yinzhou District is the "high production area" of the Yongshang top 100 list, with 22 brands entering the list, followed by Haishu and Beilun, each with 21 and 12 brands. In the top 100 brands list, 22 listed companies are listed on the brand. The total value of the brand is 102 billion 630 million yuan, accounting for 31% of the total value of the brand top 100 list.

In this year's top 100 brands list, 32 brands of education, tourism and cultural industry have been selected, including Ningbo University and Zhenhai secondary school, which have made new annotations for Ningbo's "book collection ancient and modern" brand.

On the contrary, as the dominant industry in Ningbo, the number of seats in the top 100 brands in the manufacturing industry dropped from 58 last year to 47, which reflects Ningbo's manufacturing industry in urgent need of transformation and upgrading.

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The reporter saw from agate's report that in the first half of the fiscal year, its revenue was 598 million euros, down 1.6%. compared with the same period last year. The European market grew by 4.8% to 411 million 700 thousand euros compared with the same period last year. The Chinese market dragged its feet, and dropped sharply from 6.1% to only 186 million 800 thousand euros compared with the same period last year.

Regarding the decline of China's performance, Iger pointed out that AGG had difficulty in product and business mode, and sales of IgG declined in 2013, especially in department stores.

In other words, the decline of China's performance in China has other reasons besides the overall environment. Xiong Xiaokun, a light industry researcher at CIC, points out that, on the one hand, its innovation ability has declined, and its design style has gradually weakened its attractiveness to consumers. On the other hand, its activity in the sales link is relatively low, slightly fatigued, and its brand publicity has not been further expanded, resulting in the weakening of brand influence and serious impact by other emerging brands.

Edgar is not the first brand that has been hit by "fast fashion". Si Jie global sales in China from 2011 to 2013 have experienced three years of decline, with sales of only HK $2 billion 670 million, HK $2 billion 587 million and HK $2 billion 410 million. "The biggest problem of Si Jie world is brand aging." Cui Hongbo thinks.