Home >

What Factors Should Be Grasped In The Initial Stage Of Franchise?

2014/8/11 16:24:00 18

Franchising Type Interpretation Management Strategy

1. The establishment of a reasonable < a href= "http:// www.sjfzxm.com/news/index_c.asp" > franchise structure < /a > because of the essential difference between the franchising mode and the traditional marketing mode: Franchising attaches importance to both basic marketing skills and business skills, and emphasizes teamwork. Traditional marketing mode attaches importance to the ability of a person's business and is reflected in the ability to achieve business. It is precisely because of the different requirements, so in order to make the franchise mode succeed in the company / enterprise, we must set up a reasonable franchise structure according to the characteristics of the company / enterprise, undertake relevant functions, and recruit qualified personnel to undertake all kinds of work. 
 for example: the headquarters concession structure of XXX company, the authorized headquarters network construction department, the promotion department operation management department customer service department supervision department two, the establishment of the initial reasonable a href= "http:// www.sjfzxm.com/news/index_c.asp" > operation operation < /a > system, in order to make the franchise operation successful, for the franchising headquarters and franchisees, we must build a set of practical and feasible system to guide the operation of each link, that is, compiling the manual contents of various departments. Such as training manuals, operation manuals, etc. 
 < a href= "http:// www.sjfzxm.com/news/index_c.asp > > manual preparation < /a >, we should pay attention to the following key elements: 1. Compile according to the actual situation of our unit. The compilers must be experienced persons with very rich experience in marketing, franchise and so on (at least 5 years' mature working experience), so as to make the work reliable, feasible and keep the integrity of the whole operation. 
 2, when you write the contents of the Handbook, you can not imagine it without any expectation. The content you write must follow the general principle of franchise in the early stage of franchise operation. 
 3, the content comes from practice. As a leader, we should set up a self run store in the initial stage, and conclude a successful and replicable franchise operation system according to the operation practice of the self run store. 
 4, when writing manuals, the contents of the proposal should be used in a phased way, because for the leader of the franchise, a lot of work is still in the exploratory stage at the beginning of the franchise, and there are many uncertain factors, so the requirements in different stages are different, so as to ensure that the work is in line with the reality and make the manual in continuous improvement. 
 for example: XXX's main operation instruction manual: "network building manual", "sales promotion manual", "operation manual", "after-sales service manual", "training manual" and so on. Three, the external operation phased operation is initiated in the external market when the alliance owner starts, because it is initially involved in the field of franchising, initially with touch, with the continuous progress of various work, the requirements of work content in different time periods will also change. This requires that the alliance must adopt a phased strategy, at different stages, and implement different stages of operation requirements (refer to the manual), so that franchising can not get into trouble. According to the actual situation of the unit, the leader can draw up different stages of guidance so as to make the staff of headquarters and franchisees easy to operate and maintain uniformity so as to enable the franchisee's franchising to develop in a positive direction. 
 for example: XXX company's network construction (the Handbook of network construction) is divided into three stages: the first stage of the construction of the website in the first phase of the market alliance: the contents of this phase are in line with the first phase training work of the training manual, and provide guidance for the headquarters staff and the first level franchisees. 
 operator: the workload is mainly completed by headquarters and franchisees. 
The construction of network construction in the period of second phase of market opening indicates that the content of network construction is in line with the second stage training of the training manual. On the basis of the contents of the first stage, the headquarters will provide further guidance to the first level franchisees. 
 operator: the workload is mainly completed by the first level franchisee and directed by the headquarters. 
 third phase of the market growth phase network construction Description: this stage network construction content with the "training manual" third phase of training, headquarters staff to the total / first level franchisee based on the second stage content to further provide network construction guidance, the content is always in the total, aims to guide the franchisee how to guide the lower level franchisees. 
 operator: the workload is mainly completed by the general / first level franchisee, and the headquarters helps to guide. 
 in the early stage of franchising operation, the Allies successfully grasped the above key elements so as to enable the latter franchise to enter a virtuous circle stage, which is called "a good start and half success".