Leather Cities Enter Into The Rise And Fall, Suspense Practitioners Gather Together How To Store Variables

According to the reporter's observation, this is the fifth large-scale commercial project named "leather city" after Haining Leather City, Shandong fur city, hayning Leather City, and Ji'nan leather city.

A lot of leather cities have settled down in Ji'nan. The reason for this is a lot of thought, and how to manage it is more interesting.

Because the Ji'nan fur city, which once opened the leather city of Shandong, disappeared after a flash in the air a few years ago. A few months ago, haiten Ning leather city staged a commercial tragedies and comedy of "its prosperity and its sudden death." hundreds of investors and business owners are still having a lingering fear.

"According to the statistics of Shandong Leather Association, there are about 15 commercial projects with" leather city "in Shandong in recent years.

Li Xuewu, Deputy Secretary General of Shandong Leather Association, told reporters at the conference site.

It is understood that in recent years, leather city projects in Shandong are mainly distributed in Linyi, Zhaoyuan, Zhoucun, Qingdao, Dongying and other places.

Such a large number of leather professional market settled in Shandong, and Shandong winter temperature is relatively low, relatively strong economic growth brought about by the relatively strong consumption power.

After careful deliberation, the above leather city project first appeared in the above areas and also had interest with the traditional commercial climate in the region.

Linyi and Zhoucun are the famous commodity distribution centers in the province. Qingdao is the only international commercial metropolis in the province. Zhaoyuan and Dongying are the representatives of the two types of resource-based cities in the province, which are famous for their strong consumption power. Zhaoyuan has abundant and high-quality hot spring resources, attracting tourists every winter, and winter is the selling season of fur products.

"Some commercial projects have died down, and some commercial projects have survived. This reflects to a certain extent the business ecology of the location of the project."

Dong Yanling, deputy director and Deputy commentator of the Regional Economic Research Institute of Shandong University of Finance and economics, said that because of its relatively high price, fur products have a "picky" requirement for the consumption ability of target consumers.

Dong Yanling believes that under normal circumstances, because of the nature of the occupation, business people are more concerned about the level of clothing. This is the reason why leather city landed in Qingdao, Linyi and Zhoucun earlier, and the strong level of consumption is the absolute principle of supporting high-end consumption. In other words, the two cities of Zhaoyuan and Dongying, which are relatively remote, appear to be unexpected.

The perseverance of the leather city investors to the Ji'nan market may reflect the importance and particularity of the city in the eyes of investors in the leather city project.

Ji'nan has dual consumption status and commodity distribution center. This will make investors hesitate to choose between the mature business circle and professional business circle.

It is in such a wobble and swing that the positioning of some projects has gone wrong, and has finally gone to extinction.

"

In terms of clothing consumption, people have already had a relatively stereotyped impression that consumers will take their own needs according to their consumption level and consumption intention, and do not have to think about "going to Quancheng road" or "going to Luokou".

According to Dong Yanling analysis, fur products are undoubtedly high-end products, and the overall entry of leather city requires a huge volume of space, but this is a condition that can not be satisfied in any part of the city center.

"Therefore, in recent years, the leather city in Ji'nan has been laid out in the peripheral business circle of Ji'nan, and the Luokou business circle, which is the main product of the garment market, is the first choice for the same subject matter of leather products, which shows that the investor has basically cleared the location and development space of the leather city."

The reporter noted that in the past 20 years, the leather industry in Haining of Zhejiang has been rapidly rising, and after landing on the small and medium sized A shares, Haining leather leather city in China has built a large leather professional market in Liaoning, Henan, Sichuan and other places outside the province, and has successfully demonstrated the role of a professional leather market operator.

These market operators who share customer resources and databases with Haining leather city of China have joined the wave of expansion in the province's outer circle, and only now the market situation of leather (grass) city sweeping across the north and south of the river has emerged.

"A leather city, the investment can be large or small.

As long as the capital is relatively abundant and the means of operation are appropriate, building a leather city is not much different from building an ordinary commercial real estate project. "

Last year signed a cooperation agreement with China Leather City of Haining, and Xia Sanzhong, director general of Ji'nan Haining China Leather City as the core element of Shandong's Hai Na industry Co., Ltd., told the reporter that "I prefer the background of specialization of partners."

"Our business team has the experience of successfully running a large leather city in the province."

Wen Guozheng, general manager of Zhejiang merchants Leather City, told reporters.

It is understood that the Zhejiang merchants leather city investment has been fully concluded, leather manufacturers from all over the country, 384 signed and settled, of which more than half of the provincial top brand, national well-known trademarks, exemption products, genuine leather products business accounted for more than 80%, manufacturers accounted for more than 80%.

The reporter learned from relevant channels that in the past year, Zhejiang merchants leather city's investment team has been stationed in Haining, Zhejiang for a long time.

"Judging from the progress of its investment and the quality of its merchants, the team's investment promotion is fruitful."

An insider insider commented.

An obvious trend is that in the next one or two years, several leather cities will gather in Ji'nan, and three or four of them will be concentrated near Luokou commercial circle. The cruelty and intensity of competition can be imagined.

Wen Guozheng told the Herald reporter that for a leather city in Ji'nan operating a total area of 600 thousand square meters, they are mentally prepared for difficulties.

Ji'nan, as a famous tourist city in China, has a large number of passenger flows every year.

They have noticed that shopping and consumption tourism has become a new trend in the development of domestic tourism, and will bring new business opportunities to traditional shopping.

Occupying the favorable place to accelerate the development of new urban areas in northern Ji'nan, Zhejiang merchants leather city specially planned catering and entertainment projects with a view to drawing on the commercial details and strong popularity of the existing clothing distribution centers in Luokou business circle.

"We are now vigorously applying for the qualification of 4A national tourist attractions.

Once the application is successful, it will take the lead in the future competition. "

Wen Guozheng said confidently.