Hardware Enterprises Enter The Rural Market And Cherish Them.

First and second line

The hardware market is nearly saturated. With the fierce competition in the home market, many hardware brands are turning their development direction to the three or four line city. In the next year and a half, the three or four tier cities will become the main battleground for many hardware brands to fight.

Driven by this trend, the hardware industry, like the rural market, must first understand the characteristics of the three or four tier cities, otherwise all actions are blind and will eventually end in failure.

Small scale pilot in rural market

In recent years, the purchasing power of rural areas has been greatly improved, but not very strong purchasing power, and the aesthetic standards of rural consumers have been greatly improved. Therefore, when products enter the rural market, they are allowed to buy them. Two, let them deepen their understanding in the heavyweight media; three, store must be standardized.

With this

Only when we win the trust of rural customers, can we establish good cooperative relationship with the high quality products and services on this basis. This also requires the company to give large advertising support to the rural stores.

In carrying out effective market selection, we must aim at the target and choose the rural market with high overall economic level and more sound logistics, and the strong influence of hardware brand reputation is the key to success.

Although government investment in rural infrastructure has been increasing in recent years, the pace of urban-rural integration has been accelerating, but rural development is still uneven.

Therefore, the development of the rural market can not adopt a comprehensive flowering method, otherwise, people will suffer losses and losses.

We must select a point or a few points to focus on the development of key attacks, develop experience while accumulating experience, and achieve national promotion after further steps.

In order to ensure the smooth implementation of the development of the rural market, we must make use of the media's spread and expand the momentum in the early stage, so that the dealers in rural areas can recognize the brand of products in the sense of sensuality, and then follow the work of the later market personnel, so that we can have an in-depth understanding of their brands from outside to inside.

On the basis of the original area manager responsibility system, in view of the rural market, recruiting market personnel, the development group is formed, and for a relatively long time, every city, county and township in a province is meticulous development.

Achieve the double harvest effect of publicity and development.

At the same time, the hardware enterprises will vigorously develop the rural market, but also will strengthen the support to the township monopoly stores, with more quality products, more considerate service, more influential brand, and strive to succeed in the industry in the successful occupation of the rural market model.