Revealing Three Signs Of Apple's Transformation To Luxury Brands

Here world Clothing and shoes Xiaobian of the network gives you the three signs of Apple's transformation to luxury brands.

It is believed that in order to win the battle of wearable devices, apple is quietly transforming from electronic brand to fashion and luxury brand. The following are the three signs that journalists have gathered.

Sign 1: fashion media

Us time September 9th, Apple's new Apple conference will be unveiled. IPhone6 and iWatch will be on the stage.

In addition to the usual technology media, the Apple Corp invited an unprecedented number of fashion circles to witness this brilliant moment. A wave of fashion bloggers and fashion media editors will pour into the Silicon Valley -- the geek world, which is usually the core of "fashion" with black pullovers and hooded sweaters.

According to reports, this is not the first time Apple has caught up with fashion media. But in the past, it was held separately in the fashion capital of New York, where fashion editors and apple teams met to evaluate new products.

Last month, the New York Apple store also invited a group of fashion editors to shop to show their fashion and retail related mobile applications.

The success of Apple's wearable products such as iWatch depends largely on whether their styles can please the fashion crowd, especially the fashion opinion leaders.

Last Friday, apple noted to Vanity Fair (Vanity Fair) - not the technology media, but the fashion media - first revealed that the industrial design master Marc Newson (upper right) joined the Apple design team led by her friend Jony Ive (top left). Newson used to be a number of Jaeger Le Coulter tables. Luxury brand Design watches and jewelry products, and also set up a unique designer watches brand Ikepod.

Sign No. two: keep cutting corners from fashion, music and luxury.

In August 2014, former Nike and Burberry social media master Musa Tariq job hopping Apple Corp was the digital marketing director of Apple retail business.

In July 2014, Patrick Pruniaux, vice president of LVMH Switzerland's list of Tag Heuer (Hoya), was transferred to the US Apple Corp.

In May 2014, the head phone headgear Beats, created by Dr. Dre of hip hop music in the US, was bought by apple for $3 billion 200 million. He became the richest hip hop group and became an apple employee. Beats's creative brain Jimmy Iovine also joined Apple Corp to help improve the content strategy of iTune music store.

In October 2013, the CEO Angela Ahrendts of the British luxury brand Burberry announced that it would quit in April 2014 and switch to the US Apple Corp as the senior vice president of retail and online stores.

In September 2013, Ben Schaffer left the FuelBand Business Department of Nike's smart bracelet and transferred to Apple Corp.

In July 2013, Kering's famous French designer Saint Laurent Paris CEO Paul Deneve switched to Apple Corp as vice president, reporting directly to CEO Tim Cook.

Sign three: trademark registration category extension

In April 2014, Apple Extending the registered category of the company's trademark to "jewellery, watches and clocks" highlights Apple's intentions to build wearable electronic devices such as iWatch into luxury brands.