PEAK'S Flagship Store Opens Up

The day before the birth of the first FIBA Basketball World Cup, PEAK's flagship store was officially opened in Madrid. FIBA, FIBA's global business director, Franklin De, Serbia Basketball Association Secretary Delhi cruise, and PEAK Chairman Xu Jing Nan jointly cut the lottery for the new store. Xu Jingnan said: "as the global cooperative partner of FIBA Basketball World Cup in Spain, PEAK unveiled the new store before the World Cup finals. It is a new chapter for PEAK to integrate the global resources marketing global market."

The flagship store of the PEAK World Cup in Spain is about 150 square meters, located in Fernandez street, University District of Madrid, Spain. The storefront carries on the overall packing with the PEAK Cup theme, and has established the PEAK World Cup series product area in the storefront, provides the consumer experience to watch the basketball world cup. On the day of the opening ceremony, Frank Lind, director of FIBA global business, appreciated not only the store design and product display, but also the FIBA display area, which showed the charm of the world's top basketball events perfectly.

"FIBA and PEAK have been together for 6 years, and have gone through the magnificent turn from the world championships to the world cup. Thanks to all these years, PEAK has been accompanying us all the time. We look forward to working with PEAK to promote basketball games on a global scale so that more fans can use PEAK's professional basketball products and enjoy the fun of basketball."

The Serbia Basketball Association Secretary, Changan Delhi kroot, participated in the opening of PEAK flagship store in Spain. It not only brought the good news of Serbia World Cup sponsorship team to the finals, but also expressed gratitude to PEAK for its long term quality equipment and services, and presented a valuable jersey with the Autographed signature of all the members of the Serbia men's basketball team as a gift to PEAK, as a gift to congratulate the PEAK's flagship store in Spain for opening its business. Signed by all players. Jersey Witnessed the first basketball world cup, PEAK and Serbia appeared on the stage of the finals. "Andrea Cluett said.

In recent years, PEAK has been exploring overseas markets through its strong international sports resources such as NBA China, FIBA global, national teams and NBA stars, and constantly seeking new opportunities for globalization and specialization. Up to now, PEAK has exported more than 80 countries and regions in the world, and has more than 40 distributors and more than 200 distribution outlets overseas.

In the first half of 2014, PEAK's overseas market revenue reached RMB 290 million yuan, an increase of 68% over the same period last year. The PEAK and FIBA jointly work together to break the traditional marketing mode with the help of the Basketball World Cup stage, integrate the top level with the retail store, and integrate the brand and the sales together to achieve the global market strategy upgrading. At the same time, PEAK has become the first to make use of overseas large-scale events. Flagship store China's sports brand.

"In the future, PEAK will continue to strengthen its global resources through the deepening of cooperation with FIBA events and the addition of quality stars, so as to better integrate the marketing mode to achieve global market upgrading. With better quality global resources platform, we will expand overseas markets better. PEAK brand And products are pushed to more global consumers. " Xu Jingnan, chairman of PEAK group, said that PEAK has put forward the "three hundred target" of overseas market, that is, to complete trademark registration in 100 countries and regions, and to achieve sales in 100 countries and regions in 3 years, and strive to achieve 10 billion yuan in sales within 10 years. "At present, we have completed 100 international and regional registration goals, and with the opening of the Spanish flagship store, we are closer to the target of sales in 100 countries and regions. I believe that as long as the average market in each country can bring PEAK 100 million yuan in revenue, our sales target of 10 billion yuan will be realized.