Six Tips For Clothing Brands

Clothing brands to do well in mind.

Brand positioning in the selection of clothing brand at the beginning of the brand, first of all, you should have a certain understanding of your city's clothing market, especially your business circle around the business situation, to do a good job in mind.

If the consumption level in your area can not be compared with that of the developed areas, then you can't easily introduce high priced clothing to join. If you shop with lots of casual wear brands and competition is fierce, then you can stagger the scope of business and put your goal in ladies' clothing or professional wear. The effect will be better. Or if local consumers prefer women's clothing from Shanghai to Guangdong, then you can give priority to joining the brand of Shanghai.

These problems are clear, based on these circumstances to determine the general positioning of the franchise brand, and then look for the franchised brand, so that we can get twice the result with half the effort and improve the success rate.

Affiliate is a special commodity. Its purchase depends entirely on the degree of consumer love for goods.

Because of this, whether you want to join the brand clothing to join in the local word-of-mouth is good, and how popular the product is, is a key factor to be investigated.

This can be divided into several aspects.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also learn from the side that the sales agent of the brand has handled its sales situation.

Secondly, according to the location of the brand and the style of the product, how many people will be interested in buying this product in the local area? To judge whether the number of your target customers is sufficient.

Third, it depends on whether the products are priced competitively in similar brands.

Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict.

It should be noted that the popularity of the product is, on the one hand, a result of the brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

Well, this is, of course, one of the most important principles.

Can the apparel companies give you enough profit margin? Just look at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see.

Let's make a rough calculation.

You need to invest roughly in:

Shop rentals (which may be paid for three months or even half a year at a time).

Shop decoration costs (one-time investment)? Goods capital (such as 45% discount, then the retail value of 100 thousand yuan of goods, you need to pay 45 thousand).

Personnel wages? Monthly store daily expenses (water and electricity charges, etc.) estimated revenue: according to the sales volume of the store's business district and the sales situation of the surrounding brands, we estimate the number of sales per day, and do the best two minimum plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in.

What is the maximum profit margin and the minimum?

How long will it take to recoup its investment?