Guangzhou Department Stores Are Selling Electricity And Discounts.

Guangzhou Department store This is really a long life! Facing the surge of the electricity supplier, many department stores have issued a low discount activity notice, and one is lower than one. Among them, Guangzhou friendship store is the 70 percent off unprecedented discount. Many department stores are taking advantage of Halloween and double 11 to launch various experience activities to bite the spice of electricity providers. Industry experts say that Guangzhou department store has been forced into Liangshan, hoping to make a beautiful comeback in the last quarter of the year.

"There will be no customers without discount, but we will not earn money if we play too hard." In order to keep the rice bowl, Guangzhou's major stores can only cut blood. Among them, the most ruthless business is the Guangzhou friendship store, which has produced unprecedented preferential cosmetics, as well as electrical appliances, supermarkets, home products and other dozens of preferential goods, the lowest 70 percent off discount.

On the other hand, modern department stores also take advantage of the fourth "double 11 shopping Carnival". The six promotions in the whole city are up to 400 to 1000, equivalent to 60 percent off, which is lower than that of many Internet dealers. Tianhe City department store most of the goods can be reduced to 70 percent off after coupons.

The double 11 compared to the past, there is a very obvious phenomenon has aroused concern in the industry - traditional department stores and electricity suppliers in the past offline offline each rob customers do not step on the border, but this traditional department store has directly chanted to the Internet and electric business to start fighting.

Among them, Guangzhou's friendship store "Guang brothers" is the most popular word. Guang Bai Department stores will focus its resources on the Internet. Its official online shopping mall, Guang Bai Hui, has a discount of 90 percent off to 11.

Tianhe City Department store Then the roundabout operation, Tianhe City Department Store Tmall flagship store and offline 7 stores synchronize shopping carnival, and also send treasure, red packets, iPhone endless.

The industry believes that the expansion of traditional department stores business will be the trend of future development, but also the key node of its performance breakthrough. "Online and offline integrated channel sales mode will make the traditional department store successfully spanformed into a winning point against the electricity supplier."

　 　 Department store Adjustment of gross profit margin

Although the retail industry continues to slump, but Guang Bai department store and Guangzhou friendship store on revenue data is not very "ugly", and even let people see the revival of vitality.

In the first half of the year, the friendship store in Guangzhou continued to show a "double dip", that is, net profit of 129 million yuan, down 23.15% from the same period last year, and realized operating income of 1 billion 706 million yuan, down 19.96% compared to the same period last year. However, the decline has narrowed compared with the first quarter, while gross margin rose to 23.97% year-on-year, the highest level in the past two years.

The other one hundred giant tycoons, though the first half of the year, saw a drop in revenue, but the net profit attributable to the owners of the parent company was 119 million yuan, up 7.48% over the same period last year.

Under the influence of three public consumption control, companies with high and medium end department stores have been hit hard. Some industry analysts believe that, in the case of retail downturn, the two major department stores in the revenue data shows signs of recovery, it is rare. "The friendship store has narrowed down and the gross profit margin has increased, reflecting the positive results of the company's adjustment of its business strategy."

It is reported that the friendship store has reduced the operating area of some stores in the past six months, and strengthened the development of the sales channel of the electricity supplier. In addition, modern department stores and other department stores also increased the proportion of catering and entertainment, and the department store shopping center.