Scientifically Planning Goods And Accurately Grasping Market

Confusion in classification of goods often results in poor information and affects our grasp of the market.

In the fierce market competition, the dealer's prediction of future sales is very critical, and this needs to be based on the analysis of historical data.

In actual work, we often do not pay attention to the classification of goods, and categorize the goods very freely, and at the usual time, the financial and sales concerns are only the number of goods. Therefore, the whole data analysis is reduced to statistics, so that the data we spend a lot of resources can not get the real application, and thus lose more sales opportunities.

Dealers in the clothing industry should set up their own products according to their own characteristics of their products, the consumers and the personality of their respective regions, so as to accurately grasp their own market and enhance their competitiveness.

Next, we will provide a classification tool for Li Jing ERP system to introduce how to establish a scientific classification of goods.

There are several levels of ERP classification.

The first stage is basic classification: year, season, category and series.

Second stage precise classification: listing month, type and fabric.

The third stage is based on the classification of display and Collocation: collocation, price segment and color system.

The classification of the first stage is relatively easy. The key is to classify the dealers according to their own characteristics, and to set up the details of the classification from the perspective of their own analysis, and the classification should be forward-looking.

Let's look at a classification of leisure sports brands.

The second stage of classification can more accurately operate the stock on hand. Through this classification, you can know your goods more accurately, understand your sales trend, and make a scientific plan for the future.

Listing month: simple seasonal division can not reflect the subtle changes in the market. We should distinguish the different market bands, and now the international brands can be listed on the weekly band.

If we simply divide the two seasons of spring, summer and autumn and winter, the long sleeved T-shirts and short sleeved T-shirts that belong to spring and summer can not be distinguished in detail, which will affect our judgement of the quantity of goods in season.

Type: in order to reflect the change of the market's tendency towards clothing styles, we need to subdivide the products into each item. For example, T-shirts can deduce lapel, V collar, round collar and so on, so we can analyze the preferences and trends of the market through this classification.

Fabric: description of fabric can help us master.

The knowledge of fabrics can be controlled from the perspective of fabrics in the procurement process.

The third stage is from

and

Analysis of goods:

Collocation: in recent years, everyone is talking about winning the terminal, but this can not just stay in the slogan stage. Finding out the matching of goods displayed on the terminal is an important guarantee for the realization of this goal.

Taking women's clothing as an example, a jacket needs to know the sales of its matching skirt and trousers, and then we can know whether the skirt or trousers are preferred under such a pattern in this area. We can also find out what kind of collocation we should adopt from these sales records in order to achieve the associated sales.

Price segment: it is based on the indication of the consumer's acceptance of the price in the region. For example, we will set the price range below 200, 200-500, 500-1000 and 1000.

Through the analysis of inventory, we can grasp the matching degree between the price of goods and the potential consumption ability of the region, and we can also understand the degree of recognition of consumers in the region through the analysis of the price interval of sales analysis.

Color: a clear commercial division of colors enables us to understand the color perception of the market in different categories of goods, and also to analyze the trend of color and check the matching degree between our products and fashion trends.

Many dealers who have rich experience in operation say in their hearts, "I know all of these things", but these are all in your mind, which are not helpful to the development of enterprises. Only by fixing the standards in mind by information system, can they become a ruler to measure business activities, so as to effectively promote the development of enterprises.