Accurately Capturing Customers' Buying Opportunities

As soon as customers enter a clothing store, the shopping guide must carefully observe his every move to accurately capture every opportunity he may have. When the customer's eyes stay in a garment for a longer time, it means that the customer is very interested in this dress. At this point, the guide can immediately encourage customers to try on, try to encourage customers' desire to buy.

When a customer's hand touches a garment carefully, it shows that the customer is very interested in the dress. If he wants to know what the cloth and feel is, or wants to further see the quality of the garment, the guide can guide and encourage customers. Try them on? Try to get the deal done.

There are a lot of information hidden in the customer's words, including information on the timing of purchase. The guide should carefully analyze every sentence of the customer, so as to accurately capture every transaction. Opportunity 。 Some customers asked this question specifically for clothes, which showed that he was very interested in this dress. Shopping guide He can give the customer positive guidance and encourage him to try it on so as to facilitate the transaction.

Some customers directly ask the shopping guide when they enter the shop, ask what kind of clothing they have, such customers have very strong purchase purpose, and the time is too intense to spend too much time wandering around. At this point, the guide must analyze every word carefully, and then make accurate recommendation according to the clothing in the store, so as to promote success.

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A city will divide a number of business circles, and there are urban centers and sub centers. In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe. Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.

The intersection of quasi trunk roads will be built up with the standard of image store, and the shop signs will be more beautiful. The image is highly unified with the chain stores. If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact. For sites with low rental prices, such as the back streets (alleys), communities, urban fringe areas, etc., the principle should be close to the residential areas and medical institutions, and the closer the distance is, the better.

Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.

Besides, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motive, and so on, and study the layout of the chain network in the region. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better, so as to facilitate the adjustment of the source of goods between the chain stores, and to achieve the sharing of resources in the region.