Wanda Did Not Put Ali In His Eyes.

In February last year, the Central Committee put forward the strategy of "network power" for the first time, and for the first time in November, it held the world Internet Conference with the theme of "interconnection, sharing and co governance".

The Internet is not only the engine of driving growth, but also the driving force of economic pformation. In 2015, it was called "the first year of the traditional industry Internet" in the industry under the tight magic attack of all walks of life.

Product change

Let all things be owned.

In August of last year, three heavyweights gathered together, and three of them said desperately that they did not engage in "electric business".

Over the years, although large business platforms have been built up, there is no O2O platform for online and offline integration.

Wanda, Tencent and Baidu want to do this, and the change of this commercial product is the biggest attraction of 2015.

According to China's consumer market of nearly 30 trillion yuan last year, 1/3 belongs to

The bag shopping of cosmetics and other products is only part of the Internet sales, and the bigger is the experiential consumption such as movies, dining, entertainment, etc., which can not be put on the line or online, and the market that integrates online and offline is unthinkable. Wang Jianlin even responded to the media that he did not take a pony mate as an opponent.

Wanda Group's more than 100 Wanda Plaza, which is all over the country, provides enough room for Wanda's intelligent service.

Through big data alliance, Wanda electric providers can easily analyze consumer preferences and consumer preferences, and then provide targeted services or information push according to consumer preferences, making consumption and experience more intelligent.

"Shopping in Wanda Plaza, I found a girl's skirt very beautiful. Take a picture to know which store Wanda sells."

As Robin Li said, we do live in the age of magic.

Besides smart business, another key word this year is smart home.

Last December 14th, millet and the United States announced the cooperation, this is the first time that household appliance enterprises and Internet companies cooperate deeply.

Millet is actively building the "intelligent hardware ecological chain" to grab more than 2 billion terminals in the market.

"The United States shipped 10 million white power and small household appliances every year, which will be loaded into the smart chips produced by millet in the future, and all the smart homes will be networked."

According to people familiar with the matter, Xiaomi has invested 25 manufacturers as ports since the end of last year, including the production of millet bracelet, the purple rice of mobile power, and the air purifier of Chi MI.

Look at the appliance giant three, Haier has been highly binding with Alibaba at various levels, GREE is still "independent struggle", but through the "energy saving" incision intelligent thinking is also gradually clear.

Last year's last day, the United States and Jingdong cooperation, it is understood that Jingdong has released the "super APP" to achieve interoperability between different brands, different categories of intelligent hardware, now close to 300 smart hardware devices to complete the super APP access, nearly 50 sales in Jingdong.

Do something, and then get into the circle.

The deep cooperation between the Internet and traditional industries has also brought about great changes in marketing.

For example, Han Han became a father-in-law somehow. Then, Pu Shu, who retired from the singing world, released the first new song "the ordinary road" in micro-blog in 11 years. Then the "no later stage" was released. The movie purchased tickets accounted for more than 50%. The annual Divine Comedy "little apple" also did not know when it was fired. Then the box office of the old boy's dragons crossed the river from the estimated "70 million" to the final 200 million.

In 2015, the marketing key words are everywhere "two events", and in order to become "events", the corresponding "content" and "community" constantly enter the public view.

All of them point to the new marketing concept -- marketing everyone.

With the "centralization" of mobile e-commerce providers, the era of universal business and marketing is coming.

In the news and social networks of the big bang, everyone is passive or active to be the disseminator of information.

See a fun game, a beautiful article, a touching video, even a beautiful dress, even if there is no interest driven circumstances, it can not help but forward to share.

This phenomenon is very common in the circle of friends. Because of low threshold and zero cost, many micro entrepreneurs are eager to try. In the future, when all social sharing is interconnected, this kind of marketing will become more common.

To stimulate everyone's marketing, there must be "events" as support.

Just like the reason why I quit my job to sell pork hamburger and fire all over the "friend circle", this professional article has made the former IT man selling meat steamed buns in Wudaokou become the focus of public opinion. Consumers attracted by the article have been known to experience it before, and the characteristic service inside the shop has allowed them to spread on the social network.

Also like the Alibaba's "go ah" travel, the slogan of "go where it is not important and important is to go!" is a slogan, which is called a "poster war", resulting in a popular Internet event.

Another event! Event! Even the China electricity supplier research center is putting the "community marketing training course" soft Wen on the Internet. Are you ready to do a big job in 2015, marketer?