How To Develop Excellent Clothing Shopping Guide
People like to say: most of the people who engage in sales work are liars, people who speak people, and ghost stories.
Sales staff, the most taboo is a gluten, in accordance with the fixed pattern and various groups of people to deal with.
As a shopping guide, we must guess the psychological activities of customers. We should perceive the customers' consumption habits and perceive the needs of customers from specific details, actions, dress, manners, eyes and expressions.
Some shopping guides are not aware of what customers really want. They drag out the corporate culture, product line and product function from beginning to end, and the customers are tired and go away.
In fact, the customer will have some subconscious actions to pay attention to and pay attention to the aspects he is interested in, regardless of price, function, style, brand, service, hobby or face.
Shopping guide should try to find out or inquire about the customer's psychological activities, and know the purpose of buying goods.
The various types of customers, various purposes, can not be finished in 32 sentences.
(see how to distinguish and fix customers).
In any case, learning to tap the psychological needs of customers will bring a good impact on my brand, no matter whether it is done or not.
People say, "three women, one play."
If the three shopping guides are together, what kind of play will it be? The guide buyer has to deal with customers, shopping malls and other brands every day. If there is no certain performance talent, it will be difficult to sell products well.
People who perform well and have strong communication skills can always make good use of both sides and make them difficult to solve.
People like to interact with people who are active, enthusiastic and generous. Your enthusiasm and enthusiasm can always infect people or customers around you and get unexpected results.
In practical work, it is found that thousands of words in their shopping guide are not as strong as the onlookers' words, so they are different from the managers in the shopping malls.
brand
It is necessary to make good relationship between shopping guides and help people.
I have seen with my own eyes: some of the ability to guide shopping is very strong, and sales products have their own unique set. However, due to the fact that all kinds of relationships are not good, they are always wronged and teased.
When he sells products, others will intentionally or unintentionally make trouble, the mall managers do not cooperate with, obstruct, all let shopping guide have sufferings.
So an excellent guide is to have the talent of an actor.
Why?
Shopping guide
Is the decorator? The terminal image is the product's window and clothing. The decorator can always attract the attention of others. A good environment can also allow customers to stay in front of your booth for a moment.
Do not let the sale of lively, product display neatness, standardization, gift display, POP maintenance work has become a burden, like dressing up as they decorate them.
Shopping guide to think that people are always the first impression of things or others is more profound, so your booth, product image should try to display so that customers love at first sight, never forget.
Shopping guide in the daily terminal maintenance work is best able to use 5S management method to ask yourself.
1, collate 2, rectify 3, sweep 4, clean 5, accomplishment.
Shopping guide is the first responsible person in the store. Directly dealing with store managers, customers and competing goods is the source of information.
The market information collected by the shopping guide in daily work is the best material for the enterprise to grasp the market development and change.
In which aspects should the buyer feedback the information to the company?
(1) overall information in local market
(2)
Product information
(3) store information
(4) competition information
(5) customer information
(6) customer information
(7) media information
People like to deal with people who are happy.
No matter how bad the mood is, the shopping guide can not bring this emotion to the customers and the people around him.
The shopping guide should turn the gloomy promotion work into a pleasure, become a happy sales behavior from the heart, and run your customers with gratitude and pleasure.
Shopping guide should not be angry with customers because of customers' accusations, impolite to customers and affecting brand image.
Shopping guide remember: good intentions, good mood is also a promotional force.
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