John Galliano Can Let The Decline Of Advanced Customization Wave Again?

The news of John Galliano is certainly not on the cusp.

For the return of this fashion master, countless people are expecting the mood. After all, Dior's advanced customization has reached a height in the fashion world.

2015 spring or summer high custom show, John Galliano can let the decline

Another wave?

The departure of the master, the fading of Givenchy, the return of Viktor &Rolf is no longer the same as before, Schiaparelli is out of school, MMM is exhausted, Chanel is alone, and Dior is heading for business.

This kind of advanced customization really has not been in the prime of life.

Chanel and Dior are two big winners.

It's a good deal to win with Simon and laugh.

Viktor&Rolf came to kick off. After the two masters returned, their works were no longer as good as before. Schiaparelli had the name of "the only brand old fashion house that was against Chanel". It was ready to return to Marco Zanini and left in less than a year.

If Riccardo Tisci pick up the advanced customization level of Givenchy one day, Saint Laurent will also come to the two advanced customization, plus John Galliano's comeback, and how beautiful the situation will be. Lord Buddha and Simon will not be so proud.

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The John Galliano, the most anticipated designer, returned in a low tone of cheer, giving the first show to join the Maison Martin Margiela of the deconstruction master.

Subsequently, fashion editor Vanessa Friedman pointed out that Maison Martin Margiela removed its middle name Martin, and appeared with a simple name Maison Margiela when the designer John Galliano arrived.

It is reported that the brand has also confirmed its name change, but declined to comment.

The new short name appears on the fashion show's programmes and press releases, and also on its network tags and Instagram.

Meanwhile, fashion editor Vanessa Friedman mentioned that this change is also like "Saint Laurent, but it has not been controversial since then."

In fact, the change of the name of Maison Margiela was very similar to that of Hedi Slimane when she became the creative director of Yves Saint Laurent, and soon changed her name.

At that time, the brand said the change was intended to help differentiate the product line from other products, but fans of the YSL brand believed the move would recognize the history and founder of the brand.

There is another speculation that the Maison Margiela is so low-key renaming. Perhaps the brand is trying to avoid public eye.

This is exactly how the founder Martin Margiela, who left six years ago, runs its brand.

Designer John Galliano shows his first series of brand design, including 24 advanced custom series.

About 100 people were invited to watch, including supermodel Kate Moss and her husband, Vogue Anna editor in chief, Anna Wintour, Burberry creative director Christopher ailey, Lanvin art director Alber Elbaz, heels designer and fashion designer.

"It's really wonderful.

I love those mashup combinations. This is the style of John that we know and love. He pformed the vocabulary of Margiela into such an attractive and innovative way.

I love all the last cotton and linen products, and you can see the whole production process and new embroidery. "

At the end of the show, Anna Wintour, editor in chief of Vogue magazine, told WWD.

For this show, John Galliano really painstakingly proved herself, from deconstruction to minimalism, as well as the iconic masks and the unfinished works of the second link, exposing the details of the production. In fact, John Galliano has integrated her dramatic tension with Martin Margiela's unusual, mysterious and fantastic.

After that, we eagerly look forward to the next step of brand in the direction of new creativity.