What Is Lacking In Shanghai's World Expo?

It was held a few days ago.

At the International Convention and exhibition industry CEO summit, many exhibition circles authority pointed out that in the general trend of the eastward shift of the global exhibition market, aiming at the world-class "Exhibition Capital", the pformation of Shanghai's exhibition industry is urgent.

An Internet company executive said that the relationship between the mobile Internet and the exhibition industry is just like that when the car entered the industrial production.

Liang Chunxiao, vice president of Alibaba, said that business and exhibition are both business services, but they are not "life to death" relations.

There are more than 300 million consumers on Taobao, and the "fragmented" consumption is becoming a huge trend. How to attract this group of consumers is worth considering.

Zhang Lijun, general manager of Tencent Shanghai, believes that mice must be fully "grafted" mobile Internet: before the exhibition, WeChat will be pushed to the target accurately; in the exhibition, WeChat will be able to provide the consultation service, release product information, and make payment with WeChat by releasing the exhibition information through WeChat mobile guide. After the exhibition, the information obtained by WeChat will be used to carry out the analysis of big data and carry out follow-up services after the event.

Many participants said that the Shanghai Exhibition "cross-border" integration is still not big enough.

The supplement of the carrier and content is the key to the pformation of the exhibition industry. If the "motor" of the mobile terminal is still on the "carriage" of the traditional exhibition, I am afraid it is difficult to get along with each other.

Can we leveraged the exhibition with capital and achieve the upgrading of the scale of enterprises and the refurbishment of contents through mergers and acquisitions? At the summit, many overseas investment institutions admitted that China's exhibition industry lacked the right investment targets, although capital was "capricious" but it would never be targeted.

Chen Xianjin, President of the Shanghai Exhibition Industry Association, said that the development of domestic exhibitions is basically "natural growth", that is, to cultivate a brand exhibition through more than ten years or twenty years. Now, the international exhibition market is popular to achieve leapfrog development through mergers and acquisitions.

In this regard, an industry insider said that the reason why the domestic exhibition industry seldom saw M & A cases was mainly due to the fact that there were too few seeds in the good exhibition, and some brand exhibitions had been nurtured by enterprises for many years. Of course, they did not want to sell. Most of them were "copies" or just created exhibitions. The market had little influence, and there were other similar exhibitions "shadow". International buyers were not interested.

After all, there are some "puffiness" in the domestic exhibition market. There are so many brands that really have market influence and appeal. This is the crux of international capital being away from the domestic convention and exhibition market.

Of course, capital is "know goods".

Through the "deep ploughing" two or three line city, Hubei Sanger exhibition company has successfully developed chain car exhibition, smart home building materials exhibition, Wedding Expo and other brand exhibitions, becoming the first Chinese private exhibition company with an exhibition scale of over 1 million square meters.

In 2012, the VC invested heavily in Shang Ge.

Relying on capital expansion, Shang Ge attracts more exhibition agencies to join their chain exhibitions, and the market size has increased dramatically.

Will the Shanghai exhibition industry fall into a vicious competition due to the "insufficient eating" of the 13 exhibition pavilions and the exhibition area of 1 million square meters?

At the summit, Wang Zhiping was asked by the chairman of the National Convention and Exhibition Center: "will the National Exhibition Center take advantage of its own scale advantage to shift the existing exhibition"? "Although the National Exhibition Center has now built 4 million square meters of exhibition area, 2 million 200 thousand square meters belong to the new exhibition or the exhibition pferred from other provinces and cities, but it is undeniable that the" structural surplus "of Shanghai exhibition venues will lead to a new competition.

Meanwhile, the growth rate of the national exhibition industry is slowing down.

Cai Guofeng, President of the China International Exhibition Center Group, said that last year the national exhibition area was 71 million 100 thousand square meters, an increase of only 2.6% over the previous year, and this will become a "new normal".

How to create "centripetal force" in Shanghai Pavilion market? Cai Guofeng suggested that "three pronged efforts": "Pavilion + service value-added" to enhance quality and efficiency; "platform + intelligent technology" to build intelligent exhibition; "green + low carbon energy saving" to build ecological exhibition hall.

More experts in the international exhibition industry have suggested that pformation wisdom should be drawn from the practice of developed countries.

Lu Siqi, chairman of reed exhibition group, said that a clearer "rules of the game" should be formulated in the competitive situation.

Reno, chief executive officer of Paris exhibition hall group, introduced the experience of France. The 100 thousand square meter large exhibition had the priority of "schedule". After the exhibition confirmed the large-scale exhibition, the exhibition announced the annual "exhibition calendar" and unified the price, so that the small and medium-sized exhibition could be "seated" and formed an orderly "dislocation competition".

Zhou Qiliang, vice president of Hongkong's TDC, said that we should learn to create new increments in innovation.

For example, there was a famous diamond jewellery exhibition in Hongkong, which was very popular. Later, the organizers organized a "one divides into two" diamond and jewellery exhibition, exhibitors increased by 15%, and each of them had their own characteristics.