Mainland Electricity Providers "Strive To Eat" Cake In Rural Areas To Seize Market Share

With the development of the economy and the Internet in the mainland, many electric providers who have concentrated on building the city network have extended their tentacles to the vast rural areas for many years.

On the 7 day of the seventh West China (Yangling) agricultural products trade fair and the agricultural product e-commerce production and marketing docking meeting, the reporters found that suning.com, Jingdong, Ganji network and other mainland well-known electric providers came to the market to divide the soup, and the "net sales" of agricultural products became hotter.

There are more than 700 million farmers in China, and the rural market is huge.

After the scale of China's online shopping market has broken through trillion yuan, the rural market has become the "new blue ocean" for the future growth of the electricity supplier.

Beginning in 2014, the electricity supplier "going to the countryside" is booming, and Alibaba, Jingdong, suning.com and other major e-commerce enterprises compete for "cake" to seize the market share.

In October 2014, Ali announced the strategy of "thousand counties and ten thousand villages", investing 10 billion in the next three to five years to build 1000 County operation centers and 100 thousand village service stations; Jingdong accelerated the countryside by establishing "Jingdong service shop" and "Jingdong County Service Center".

Push ahead; and suning.com is stepping up its opening of "Tesco service station".

For the major electricity supplier enterprises, the "last mile" competition of rural electricity providers in 2015 is in full swing.

In February 13th this year, the first suning.com service station in Qishan County of Shaanxi was officially opened.

Wang Minggui, chief executive officer of suning.com Northwest Center, said that the "Yi Yi Service Station" is only 100 square meters, but its store is not large, but its functions are complete. It combines shopping, finance and after-sale services.

In 2015, Jingdong launched the goal of electric business going to the countryside, opening hundreds of county service centers and recruiting thousands of "village promoters".

Li Heming, director of rural marketing strategy of Jingdong group, said it will convene the conference on electric resource docking in Shaanxi as soon as possible.

Jia Yinsheng, deputy inspector of the Shaanxi Provincial Department of Commerce, said that rural electricity providers not only let farmers get the same online shopping experience with the public, but also revitalize the circulation of agricultural products and increase employment opportunities.

Shaanxi will actively build a rural e-commerce service platform in 2015 to open up industrial products to the countryside and agricultural products to the city.

Data from China's National Bureau of statistics show that

Up to 60% of rural residents believe that the express delivery is not convenient, and logistics distribution has become the most troublesome thing for rural Internet users.

At present, postal outlets, Shun Feng, "four links, one" and other major express business outlets are only built to the county seat.

Li Heming revealed.

At present, the provincial special local production centers have been basically completed, and the city and county level will be developed in 2015.

In addition, Jingdong will help local high quality agricultural products and build them into well-known Internet brands.

Wang Minggui introduces, "easy purchase service station" also has the special product investment function.

In 2013, China's total agricultural product trade was 4 trillion, of which 80% depended on the traditional market, while only 1% of fresh agricultural products entering the circulation area depended on the electricity supplier.

Li Keqiang referred to the concept of "Internet +" in the March 5th government report. Zhang Jindong, chairman of the CPPCC National Committee and Suning Appliance chairman, said that the electricity supplier went to the countryside not only to get in, but also to come out.

Since the end of 2014, the central policy level has released the strong signal of "promoting rural electricity providers" in high frequency. In a number of opinions on comprehensively deepening the rural reform and accelerating the modernization of agriculture, it is clearly stated that we should improve the rural logistics service system.

Zhang Baotong, a well-known economist, interviewed by China News Agency, pointed out that the future development of rural electricity providers needs three parties, namely, the government, enterprises and farmers.

Policy support, efficient sales network and high-quality agricultural products are indispensable.

The rise of rural electricity providers will bring China's e-commerce to a climax.