Three Ways To Retain Repeat Customers In Clothing Chain Stores

First, update fashion styles in time.

Summer clothing updates very fast, especially for fashion clothing chain owners, it is necessary to purchase a small amount of money, to maintain the style of clothing shop updates.

At the same time, a small quantity of goods will facilitate timely clearance and ensure the operation of funds.

From the perspective of taking the potential, it can be strengthened.

The position of chain store brand in the local consumer's mind is limited to the fashionable clothing chain store with limited marketing budget.

And the right amount of new products can get good influence.

Method two, diversified promotions.

Clothing is also in the off-season and busy season. Under normal circumstances, the discount rate in the off-season usually exceeds the peak season. When discount and promotion are common, consumers will experience "aesthetic fatigue".

Therefore, the promotions of shopkeepers in the off-season need more diversification.

Carry out various marketing activities to increase the attractiveness of shops.

Method three, timely charging, if the idle season lets you idle time, you should think more about learning, what are the deficiencies in the process of operation? Why not make good use of this time to recharge yourself, so as to accumulate knowledge for the coming of the peak season?

Many fashion shop owners are busy with their business and rarely read books quietly. This is a good opportunity to recharge.

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March and April is the peak season for ordering every clothing brand. The success of clothing store sales is closely related to the order. It can be said that the quality of the order determines half of the quarterly sales performance and is difficult to make today. This is particularly critical. The brutal clothing retail market requires us to place orders as accurately as possible.

If a clothing store owns a reasonable structure of good goods, plus the shop's display image and shopping guide's recommendation, the shop performance guarantee will get twice the result with half the effort. On the contrary, if the goods are not ideal enough, the later work will be much more difficult.

Therefore, when a shopkeeper is ordering, he must not be blind. He must be prepared for orders. For example, his shop is in that lot, and what kind of style and crowd size should be considered. Ordering can not only see his favorite style, but he does not necessarily like the masses you like. He must place an order in quantity and choose a best seller.

1. data for shops and business circles

It includes: data analysis of city level, street location, people flow, enter rate, turnover rate, marketing rate, turnover rate and so on.

2. shop area data

Data evaluation of store size (200/150/120/80/60/50/30 square meter)

3. store display data

Including: the total volume of display, the different styles, and the proportion of products in different seasons.

4. report data

Including daily reports, weekly reports, monthly reports, quarterly reports and other daily turnover data analysis.